Using Traffic Travis As A Web Agency Or Freelancer

Traffic Travis is not just useful for improving and tracking the performance of your own websites. You can also use it to provide services to clients as a freelancer or as part of your own web agency or services business. Even if you presently use Traffic Travis just for your own sites, pay attention to this newsletter, as you will learn how to earn yourself some extra income on the side just by using Traffic Travis to help others.

Today we are going to look at:

• The different services you might offer to clients, that can be automated with Traffic Travis.
• How to market your services.
• Monitoring rankings for clients.
• Creating keyword analysis reports.
• Adding logos and branding to the reports you create for clients.

What services can you offer using Traffic Travis?

There are a number of different services you could offer to people or businesses that can be made a lot easier and more efficient by using Traffic Travis.

These services include:

• Finding keyword ideas for clients and assessing the difficulty of ranking for them.
• Tracking the ranking performance of pages for particular keywords over time.
• Discovering new link building opportunities for your clients.
• Finding page warnings that could be holding back their website’s performance.
• Assessing the performance of their link building campaigns.
• Providing insight about competitor’s websites, including how well their sites are optimized for on page SEO, and where they are getting their backlinks from.

Note: You will have more ability to offer great service to your clients if you upgrade to the Professional version of Traffic Travis. It offers a number of benefits including the ability to create custom-branded reports, add large numbers of sites to the Dashboard, and get more detailed statistics.

Traffic Travis Professional will really help your efforts, as with Traffic Travis Free version you are limited to:

• A maximum of 5 projects
• No custom logos on your PDF reports
• A maximum of 100 keywords
• No more than 5 keywords per search in SEO Competition, Domain Research, and Keywork Research tools

Traffic Travis Pro has none of these limitations.

Creating reports & adding custom logos

One of the most useful features of Traffic Travis if you are offering services to clients is the ability to export reports as both PDF and CSV files (for use with spreadsheet tools like Microsoft Excel).

Imagine your client has requested that you find a set of keywords based around ‘Labrador training’.

Let’s see how easy it is to do some reasearch and then create a professional report. First you would open up Traffic Travis to the ‘Research’ – ‘Keywords’ panel, and then enter ‘Labrador training’ into the search box, just as in the example below.

See the row of ‘Data Options’ along the bottom? The ‘PDF’ and ‘CSV’ buttons allow you to export your results into reports for your (or your clients) use.

The PDF file will look like this:

A CSV file (opened in a spreadsheet program) looks like this:

You should ask your client which file type they would prefer (or just offer both).

Tip – Branding your reports

Another trick you can perform (with Traffic Travis Pro) to help get your name out there and build a brand profile is to attach a custom logo to your reports.

Find or create an image you want to use as a brand logo for your reports. A rectangular image around 190×80 in size gives the best results.

Go to ‘File’ – ‘Program Options’ and you’ll see the following screen.

Use the ‘Browse’ button to find your image and import it into Traffic Travis.

After you have imported your image and clicked ‘Save’, go back to the keyword research tool of Traffic Travis and generate a PDF report again (just as we did before).

Here is the end result:

Notice the new logo in the top right corner of the screen? That is just one of the perks of having Traffic Travis Pro.

Marketing your services

Knowing how to use Traffic Travis isn’t the only thing you need to know to be able to provide services to clients for a profit. You also need to know where to market your services.

One of the best places to start is a website called Fiverr.com

There are quite a few “interesting” jobs (also known as ‘gigs’) that people are willing to do for $5. However, you don’t have to have a humorous skill or talent to profit from Fiverr. You can use it to effectively market services that you perform with Traffic Travis. Whenever someone buys one of your gigs you will receive $4, and the other $1 is split between site owner fees and Paypal fees.

You could offer all sorts of services on Fiverr.com that you perform with Traffic Travis. A couple of easy ideas to start with are:

• Offering lists of 50 or 100 link opportunities based around the client’s site topic (for example if their site is about Bulldog training then put ‘bulldog training’ into the link finder tool of Traffic Travis, filter to their location if necessary, and then generate and export the report).
• Providing a report that analyzes the top 10 competitors for a particular keyword.

The key is to make sure you are able to perform the task quickly and efficiently. Because at the end of the day, on fiverr you are only earning $4 for your time. And although this might not seem like much money, if it only takes you ten minutes or less to generate a report and export it then that’s $24 per hour.

Other places you can market your Traffic Travis services include:

• Digitalpoint ‘Services for sale’ forum
• Elance
• Warrior Forum ‘Warriors for hire’

Tip – Building up a base of clients

Create a list of clients as you go along, and build up a relationship with them. This will allow you to spend less time competing with others for clients on sites like Fiverr and more time actually making money!

You could also generate business leads for higher priced serices by offering an initial $5 job, and then upselling clients to more detailed reports and analysis. For example, offer a basic list of keywords for $5. Next, offer to provide competition and backlink reports for say $15. Just remember to check the terms of service (TOS) for any freelancing website you use to make sure you are not breaking the rules.

Monitoring rankings for your clients

A slightly more in-depth service you can provide to clients through Traffic Travis is monitoring their rankings and website progress. Do you remember from part 5 of the newsletter series that you can import sites into the Traffic Travis Dashboard and then check how they are ranking for keywords over time, numbers of backlinks, and more?

You can use Traffic Travis to monitor your clients’ rankings over time. Just add their sites to the Dashboard like you would your own.

From the Dashboard you will be able to answer queries for your clients about things like:

• How many pages they have indexed in Google (or other search engines).
• The overall number of backlinks pointing to their website.
• Google PageRank and Alexa ranking.
• Where their five best backlinks come from.
• Their top 5 five ranked keywords.

Basically anything you would do for your own website in Traffic Travis can be done and exported for a client.

In the next newsletter we will be looking at using the Google Adsense and PPC tools in Traffic Travis to help you generate extremely targeted traffic to your website.

Wishing you every success, ‘til next time,
Traffic Travis

Source : http://www.traffictravis.com/newsletters/07132

Internet Article Writing – The Backbone of SEO

By Miranda Hewitt

When it comes to search engine optimization, everyone has an opinion on what seems to work best for them. However, despite the nonsense that people like to talk about, there seems to be an uncontested winner when it comes to getting attention online. Among the better options that exists out there is simply writing. Writing is the backbone of SEO in a way that is not going to go away anytime soon. Internet article writing has many shapes and forms, but the stuff that makes search queries come alive is more than just content on a random website, it’s strategically created and placed. For those that are unaware of this sort of marketing practice, consider the following as a brief introduction to how it all seems to come together.

When a company sets up a website, they most likely have an empty shell. Many don’t know what to fill their pages with, and settle for just the basic information. That is a good start, but it will not sustain a flood of new customers that will be looking for what any given business has to offer. The same can be said for those that are looking to market a product, whether they are producing it or part of an affiliate chain. Setting up a website is not enough in these modern times, you have to fill the pages with top-notch content.

The content that is placed on the pages needs to be formatted for specific audiences. Sure, it’s important to think about the reader, but overall it’s more important that the writing makes sense in an orderly fashion for the search queries that will utilize the content as a point of interest moving forward. Highly relevant content can be created and purchased so that it is written from a scribe’s perspective that is a professional on the matter, and not just a novice. This is important, because if the person creating the content isn’t fully aware of how to write for the main purpose of SEO, then it won’t be as “sticky” as it should be. Sticky content is the key to longevity on any web-based system.

The last thing to remember is that blogging is good. Without a blog of any kind, no website can sustain the flood of users that the Internet search providers can bring. This is seen time and time again with websites that are flash in the pans, and lose followers swiftly. Today’s Internet user does not have the attention span of yesterday’s user, so you need to capture their attentions fast and keep them with updated content on a regular basis.

Looking for good custom WordPress themes? 99centarticles.com offers the best deals for custom WordPress themes – check out all the low priced deals we have for custom WordPress themes at http://www.99centarticles.com

Article Source: http://EzineArticles.com/?expert=Miranda_Hewitt

Article Source: http://EzineArticles.com/7010809

How to Approach Networking Online to Publicise Your Blog or Business

By Harvey McEwan

Networking or building up a base of useful industry contacts is as excellent a tool online as it is offline. Developing relationships with likeminded individuals or businesses can really enhance your online presence and reputation. But, just as networking can be nerve-racking offline, so it can be in the online world.

What to remember is that whether you’re a blogger or a business, you’re ultimately seeking visibility and popularity online. The Internet increases your target audience, but to reach it, you need to find it, capture its attention and convince it to choose you all through the right channels. Let’s take a look at what you stand to gain if you pluck up the courage to do some networking, and how best to approach people for networking purposes.

The Benefits

Knowing people and establishing relationships in the industry can never be a bad thing, but it’s important to make the most out of them.

The most notable benefit online is increased visibility within your target audience. If you or your brand are featured on a well-respected blog or other relevant website, this will immediately drive interest to your site that could lead to more sales.

The more your name or your brand and related backlinks appear online, the more interesting and relevant it’s also deemed by search engines. A diverse range of backlinks leading from quality sources and directories seriously enhances your chance of being ranked higher for specific search terms.

The Approach

First of all, don’t just wait for someone to get in touch with you. Don’t be a wallflower! The most successful networkers offline are those who put on a beaming smile, give a solid handshake and say a confident ‘hello’ followed by an introduction. Online, this translates into a confident and informative tweet, e-mail or blog comment.

Before randomly selecting someone who seems vaguely interesting, perform thorough market research as to who might be most valuable to you. Dig deep into the world of blogs and seek out authorities in your area of interest.

One approach is to be very direct. Structure your introduction to include information about who and what you and your business are. Avoid beating around the bush and make your wish to collaborate clear. Include why it is that you’re so interested in this particular person or business. For example, you could be a hotel with function suites and you could be contacting a blogger who reviews local wedding venues. Offer something in return for their time and effort, such as a reciprocal link or guest post opportunity.

Another approach (more suited to less confident networkers) is to build up a rapport gradually, starting with blog comments or tweets in response to something your future contact has said. This may spark a reaction and thus a natural conversation is started.

An important factor is to never just say thanks for the help and wish your contact the best of luck for the future. It’s important to stay in touch as you never know when he or she could be helpful again. Keep them in the loop by sending regular updates or comment on their blog posts to let them know you still care. In the worst case scenario, losing touch with your contact could mean they either erase the blog post or backlink, or even write another, scathing post.

As you can see, networking can form an important part of your search engine marketing strategy. If you feel you’re not confident enough to attempt your own networking, there are agencies that specialise in online services that can help you out, even if just to advise you or give you an initial push.

Harvey McEwan writes to offer information and advice on a variety of areas, from technology to holiday destinations. Read through Harvey’s other articles here to find out more.

Article Source: http://EzineArticles.com/?expert=Harvey_McEwan

Article Source: http://EzineArticles.com/6977356

Key Reasons to Use Professional Link Building Services for Your Website

By Kath Dawson

Getting as much traffic to your website as possible is paramount to maximising conversions or sales leads. Sure, increasing traffic is not the only important factor and other items such as improving the website design or checkout process are equally beneficial, but it is nonetheless a good place to start. No matter how amazing your website is, you will not be making any sales if no one is visiting it.

Building back links to your site from many other websites, as well as on site links between all your different pages, works wonders to boost your search engine rankings, page rank and general online presence, all of which comes together to dramatically increase your number of website visits. Below are six reasons why every business should be employing link building services from a reputable SEO company…

1. Increase Search Engine Rankings

By using professional link building services you can increase your search engine rankings for particular keywords. For example, if you sell natural skincare products perhaps you want your site to show up on page one of a Google search for natural skincare. With the right knowledge and some patience, this is more than possible.

2. Boost Page Rank

Google is by far the most widely used search engine and as such, it has a massive influence over whether people find your site or not. Google ranks each web page from 1 to 10, with higher rankings meaning that Google regards the page as highly important and will therefore increase its search engine rankings, too. A link to your site from a page with a high Page Rank is worth more than one with a lower Page Rank, so opt for outsourced link building services to ensure that links to your site are placed on high Page Rank websites.

3. Increase Traffic

An increased Page Rank and increased search engine rankings come together to make your site more visible, and therefore more likely to be visited. An SEO company will research the right keywords to target for link building so that your website ranks as highly as possible for relevant terms, meaning that people who are in the midst of searching for the products or services you offer are far more likely to come across your site. Your site will have many more daily or monthly visitors which vastly increases your sales opportunities.

4. Improve Online Reputation

Search engines are not the only ones who see your links. Real people browsing the internet will come across links in blogs, directories, articles and other websites you may have posted them on. This will increase awareness of your brand in general across the Web.

5. Benefit from Expert Knowledge

Of course, one of the best reasons for outsourcing your link building services is that you can have your links created by experts in the field who know exactly what they are doing, and are able to show you real results in a relatively short period of time.

For example, not every link to your website will increase your search engine rankings for particular keywords so it is important that you go to a reputable SEO company, as they will know exactly what to do to make this happen. For example, factors such as what kind of site the link is placed on, in what context the link is placed, which anchor text is used, and whether the link is a dofollow or nofollow make a difference to the extent the links affects your rankings. An SEO company will know all of this and will be able to create exactly the kind of links you need.

6. Save Time

Finally, one of the very important benefits of using the link building services of an SEO company is the vast amount of time that you will save. Creating links is laborious, time-consuming work with up to an hour of work going into every two or three links posted online. By outsourcing this, you will not only ensure you get the best link profile possible for your online strategy, but you will also free up your own time so that you can concentrate on doing your job.

It is clear from this article that using the link building services of an internet marketing SEO company is highly beneficial to any online business and is a much better option than creating links yourself, unless you really know what you are doing. For a budget friendly solution, make sure you find a pay for results SEO company so that you only pay out when you start to see an increase in web traffic or sales.

Kathryn Dawson writes articles for Strategy Internet Marketing who offer pay for results SEO that can be implemented into any business strategy. Strategy Internet Marketing is an internet marketing SEO company which also offers link building services.

Kathryn Dawson writes articles for Strategy Internet Marketing who offer pay for results SEO that can be implemented into any business strategy. Strategy Internet Marketing is an internet marketing SEO company which also offers link building services.

Article Source: http://EzineArticles.com/?expert=Kath_Dawson

Article Source: http://EzineArticles.com/6958386

Social Media Monitoring and SEO

Free Social Media Training

A message to all members of Free Social Media Training

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An incredible video that covers 18 ways to use social media monitoring for SEO: http://bit.ly/social-monitoring-seoA great one to share on Google+. For More: http://www.socialmediadd.com/Articles.asp?ID=300