Using Traffic Travis As A Web Agency Or Freelancer

Traffic Travis is not just useful for improving and tracking the performance of your own websites. You can also use it to provide services to clients as a freelancer or as part of your own web agency or services business. Even if you presently use Traffic Travis just for your own sites, pay attention to this newsletter, as you will learn how to earn yourself some extra income on the side just by using Traffic Travis to help others.

Today we are going to look at:

• The different services you might offer to clients, that can be automated with Traffic Travis.
• How to market your services.
• Monitoring rankings for clients.
• Creating keyword analysis reports.
• Adding logos and branding to the reports you create for clients.

What services can you offer using Traffic Travis?

There are a number of different services you could offer to people or businesses that can be made a lot easier and more efficient by using Traffic Travis.

These services include:

• Finding keyword ideas for clients and assessing the difficulty of ranking for them.
• Tracking the ranking performance of pages for particular keywords over time.
• Discovering new link building opportunities for your clients.
• Finding page warnings that could be holding back their website’s performance.
• Assessing the performance of their link building campaigns.
• Providing insight about competitor’s websites, including how well their sites are optimized for on page SEO, and where they are getting their backlinks from.

Note: You will have more ability to offer great service to your clients if you upgrade to the Professional version of Traffic Travis. It offers a number of benefits including the ability to create custom-branded reports, add large numbers of sites to the Dashboard, and get more detailed statistics.

Traffic Travis Professional will really help your efforts, as with Traffic Travis Free version you are limited to:

• A maximum of 5 projects
• No custom logos on your PDF reports
• A maximum of 100 keywords
• No more than 5 keywords per search in SEO Competition, Domain Research, and Keywork Research tools

Traffic Travis Pro has none of these limitations.

Creating reports & adding custom logos

One of the most useful features of Traffic Travis if you are offering services to clients is the ability to export reports as both PDF and CSV files (for use with spreadsheet tools like Microsoft Excel).

Imagine your client has requested that you find a set of keywords based around ‘Labrador training’.

Let’s see how easy it is to do some reasearch and then create a professional report. First you would open up Traffic Travis to the ‘Research’ – ‘Keywords’ panel, and then enter ‘Labrador training’ into the search box, just as in the example below.

See the row of ‘Data Options’ along the bottom? The ‘PDF’ and ‘CSV’ buttons allow you to export your results into reports for your (or your clients) use.

The PDF file will look like this:

A CSV file (opened in a spreadsheet program) looks like this:

You should ask your client which file type they would prefer (or just offer both).

Tip – Branding your reports

Another trick you can perform (with Traffic Travis Pro) to help get your name out there and build a brand profile is to attach a custom logo to your reports.

Find or create an image you want to use as a brand logo for your reports. A rectangular image around 190×80 in size gives the best results.

Go to ‘File’ – ‘Program Options’ and you’ll see the following screen.

Use the ‘Browse’ button to find your image and import it into Traffic Travis.

After you have imported your image and clicked ‘Save’, go back to the keyword research tool of Traffic Travis and generate a PDF report again (just as we did before).

Here is the end result:

Notice the new logo in the top right corner of the screen? That is just one of the perks of having Traffic Travis Pro.

Marketing your services

Knowing how to use Traffic Travis isn’t the only thing you need to know to be able to provide services to clients for a profit. You also need to know where to market your services.

One of the best places to start is a website called Fiverr.com

There are quite a few “interesting” jobs (also known as ‘gigs’) that people are willing to do for $5. However, you don’t have to have a humorous skill or talent to profit from Fiverr. You can use it to effectively market services that you perform with Traffic Travis. Whenever someone buys one of your gigs you will receive $4, and the other $1 is split between site owner fees and Paypal fees.

You could offer all sorts of services on Fiverr.com that you perform with Traffic Travis. A couple of easy ideas to start with are:

• Offering lists of 50 or 100 link opportunities based around the client’s site topic (for example if their site is about Bulldog training then put ‘bulldog training’ into the link finder tool of Traffic Travis, filter to their location if necessary, and then generate and export the report).
• Providing a report that analyzes the top 10 competitors for a particular keyword.

The key is to make sure you are able to perform the task quickly and efficiently. Because at the end of the day, on fiverr you are only earning $4 for your time. And although this might not seem like much money, if it only takes you ten minutes or less to generate a report and export it then that’s $24 per hour.

Other places you can market your Traffic Travis services include:

• Digitalpoint ‘Services for sale’ forum
• Elance
• Warrior Forum ‘Warriors for hire’

Tip – Building up a base of clients

Create a list of clients as you go along, and build up a relationship with them. This will allow you to spend less time competing with others for clients on sites like Fiverr and more time actually making money!

You could also generate business leads for higher priced serices by offering an initial $5 job, and then upselling clients to more detailed reports and analysis. For example, offer a basic list of keywords for $5. Next, offer to provide competition and backlink reports for say $15. Just remember to check the terms of service (TOS) for any freelancing website you use to make sure you are not breaking the rules.

Monitoring rankings for your clients

A slightly more in-depth service you can provide to clients through Traffic Travis is monitoring their rankings and website progress. Do you remember from part 5 of the newsletter series that you can import sites into the Traffic Travis Dashboard and then check how they are ranking for keywords over time, numbers of backlinks, and more?

You can use Traffic Travis to monitor your clients’ rankings over time. Just add their sites to the Dashboard like you would your own.

From the Dashboard you will be able to answer queries for your clients about things like:

• How many pages they have indexed in Google (or other search engines).
• The overall number of backlinks pointing to their website.
• Google PageRank and Alexa ranking.
• Where their five best backlinks come from.
• Their top 5 five ranked keywords.

Basically anything you would do for your own website in Traffic Travis can be done and exported for a client.

In the next newsletter we will be looking at using the Google Adsense and PPC tools in Traffic Travis to help you generate extremely targeted traffic to your website.

Wishing you every success, ‘til next time,
Traffic Travis

Source : http://www.traffictravis.com/newsletters/07132

Part 2: Optimizing Your Content With On-Page SEO

In this issue of the newsletter you’ll learn about optimizing your website content to help boost your search engine rankings and get more visitors.

This is what is known as on-page SEO (Search Engine Optimization).

We cover:

• How to use title and image ‘alt‘ tags.
• Why writing a good meta description is important.
• How you should be optimizing your written content for SEO.
• Why internal linking is important.
• Why you should keep your content fresh and updated.

A few simple changes to your website can sometimes result in better rankings (almost overnight). Especially for lower-competition keywords. With correct on-page SEO, a little bit of effort can go a long way.

But first, make sure to set up Traffic Travis so you can keep track of your sites progress. Adding your site to the Traffic Travis Dashboard is easy. Use the ‘Create new project’ setting from the Active Project drop box on the top right corner of the screen.

Then simply add the details of your website like in the example below.

Remember to import the pages from your website to the ‘My Site’ portion of Traffic Travis as well, so you can check which pages are indexed, and if there are any SEO warnings. Use the ‘Import Pages’ function to do this. Or you can import an XML sitemap into Traffic Travis and have all your pages added automatically.

Tip

If Traffic Travis does not detect your site map properly, make sure you are using the standard sitemap.xml format.

Ok, so let’s get into optimizing your content (on-page SEO).

1. Title tags

You should be using your main keyword in the title tags of your web pages. You can also include your brand name to help boost your profile.

Title tags can be edited through the HTML editor of your web design software or blogging platform.

Be careful not to make your title tag longer than 70 characters, or it will be cut off in browser windows.

Here is an example of a title tag written in HTML

In this example you can see that ‘Dog Training Secrets’ is the brand name of the website, and ‘how to train your dog’ is the primary keyword being targeted.

2. Meta descriptions

The Meta description is a short block of text that is often displayed in search engine results underneath the title of the page. While a good Meta description isn’t going to magically send your page to number one, it will help increase your click-through rate by letting visitors know what your site is all about. This increased click-through can then have a secondary effect on your rankings.

The image above shows what a Meta description looks like in a Google search.

Your Meta description should contain the main keywords you are targeting, yet also be written in such a way that it compels the reader to visit your site. Around 155 characters is the best length for a good Meta description.

3. Tweaking your written content

Most web pages are made up of written content along with pictures, and video. Putting this content together the right way can help seriously boost your search engine rankings.

There are a few things to consider:

First, make sure you are using the keywords you want to target in your content. You can also use variations on the same keywords to create a more natural feel and help the flow of your writing. Use Traffic Travis to help you find keyword ideas that slot nicely into your page. Here is an example of this in action:

Lets say you are writing an article about ‘dog training collars’ – using the Traffic Travis keyword tool you can uncover related keywords (like ‘remote dog training collar’) that you can add to your article.

Also, avoid stuffing your page with keywords to try and boost its ranking (this will actually be bad for your site) – a good rule of thumb is to make sure it reads naturally.

Second, you want to mention your keyword in the h1 heading tag of your page. This will indicate to the search engines that the keyword you are targeting is important to the page.

It can also pay to try and bold, italicize or underline your main keyword once or twice on your page. Don’t go overboard with this, however. If you do, your content will take on a ‘spammy‘ look and will trigger red flags from the search engines.

4. Using ‘alt‘ tags for your images

It is important to add good ‘alt‘ tags to your images. Rather than trying to stuff your image alt tags with a whole list of keywords to boost your search engine rankings (this is an old trick that no longer works) you should be adding tags that are relevant to the image.

Create an alt tag that first describes the image accurately, and try to include a keyword or two if it looks natural and relevant.

For example if you have an image of a dog training eBook don’t make the alt tag something like ‘dog training eBook, dog training manual, dog training guide’. Instead, create a relevant and descriptive alt tag like ‘my dog training eBook cover’.

Here is what an alt tag should look like:

Remember that search engines cannot actually see the images you put online, they can only read your descriptions of them (the alt tags). Therefore, it pays to make your ‘alt‘ tags accurate and descriptive.

For a more detailed guide to using alt tags for your images, read the Alt Attributes page on About.com.

5. Keeping your content fresh

Search engines love fresh and new content, so a key component of optimizing your site is to update it regularly. You can create new pages or blog posts, as well as updating your existing pages to reflect changes.

A good rule to apply here is to write for your readers first, and search engines second. Create articles, pages, and posts that people will want to read. Then tweak them based on the strategies mentioned above and you will reap the rewards.

Content is king on the Internet, especially after recent updates to Google that have placed even more emphasis on rewarding quality content. For an in-depth analysis of this subject read Joe Brockmeier’s guide to the importance of content for SEO.

6. Creating links within your site

Creating anchor text links within your website to and from relevant pages is another useful on page SEO method. A good internal linking structure will help get your pages indexed in the search engines.

Because you have complete control over the anchor text used, make sure to use descriptive keywords for your internal links that also match the keywords you are trying to rank for.

Using internal links within your site will also help to reduce your bounce rate (meaning visitors stay on your site for longer and don’t exit your website on the page they entered). A low bounce rate will help boost your search engine rankings.

7. Checking your on page SEO

You can also use Traffic Travis to analyze your on page SEO and check for ‘Page Warnings’ where your website might not be properly optimized.

The easiest way to do this is to use the My Site tool (where you imported your pages before) and look out for ‘Page Warnings’. Click on the ‘Page Warnings’ number to see a comprehensive list of what on-page SEO you are doing well, and what things you need to improve.

Here is an example:

Pay close attention to the warnings, and then fix as many of them as you can.

Optimizing your pages for your target keywords using the techniques you have learned today will help you blow past competitors who haven’t taken the time to set up their sites as well as you have.

To recap, today we have covered:

• How to use title tags.
• How to increase click-through using meta-desciptions.
• How to optimize your written content for your chosen.
• The importance of proper ‘alt‘ tags for images.
• Why you should keep your site’s content fresh.
• Why you should build a good internal link structure for your site.

In the next newsletter we’ll take a look at off-page SEO factors. In the meantime, check over your site and see if you can improve its on page SEO using the tips above.

Wishing you every success, ‘til next time,
Traffic Travis

Source: Traffic Travis http://www.traffictravis.com/newsletters/0284

Part 1: How To Do Keyword Research For Your Site

Selecting the right keywords to get visitors to your website is one of the key aspects of Internet marketing. There are a few basic steps you need to go through when hunting out the keywords you are going to use on your website.

Today we are going to cover:

• Using Traffic Travis to hunt out good keywords and avoid the ‘bad’ ones.
• Selecting the right parameters when picking keywords (including language and location).
• How to pick a good domain name (if you don’t have one already) based on the keywords you find.

Picking good keywords and avoiding the ‘bad’ keywords

What makes a ‘good’ keyword good, and what makes a ‘bad’ keyword bad? There are a few criteria that we can use to find good keywords, these include:

• Low competition. What defines too much competition? There are no hard and fast rules. But using the Competition checker in Traffic Travis will give you a good idea of whether a keyword has too much competition or not. Traffic Travis uses multiple factors to calculate competition. And provides a difficulty rating on a scale from ‘very easy’ to ‘very difficult’.

  In this example (found using the Traffic Travis Competition checker – ‘SEO’ , ‘Competition’) you can see that ‘dog training’ is going to be very difficult to rank for, while ‘problems with training dog’ will be much easier.

  
• High search volume. There is no point ranking highly for a keyword if nobody is searching for it. Generally the higher the search volume the better. However, this needs to be balanced with the level of competition. A good minimum to aim for is 200 global ‘exact’ searches per month (we will cover what ‘exact’ keywords are in a moment).
• Relevant to the website topic. Most websites are based around a theme or niche. You want the keywords you are building your site around to be relevant to the topic. For example, if your website is about dog training, then keywords about training your hamster are going to be of little use.
• Likely to convert. There is a big difference between ‘browsers’ and ‘buyers’. You want keywords that attract buyers (for higher conversion rates) rather than those who are simply browsing for free information – even though the search volume for buyer keywords is usually much lower. An example of a browsing keyword would be ‘free dog training tips’ compared to the buyer keyword ‘best dog training book’.
• Competitive costs per click (CPC). If you are going to be marketing your website using pay-per-click advertising like Google Adwords then you want keywords that won’t cost you a fortune to build an ad campaign around. If your site sells a $30 product, then it’s going to be hard to make money if you are paying $5 a click.

Using the right search method for your keywords

Traffic Travis features a powerful keyword research tool that offers different ways of searching for keywords.

From the dashboard, click on ‘Research’ then ‘Keywords’ to open up the Keyword analysis. You can then search for keywords using a ‘broad’, ‘exact’, or ‘phrase’ search.

Access this ‘Keyword Match Type’ menu by clicking ‘Advanced Settings’ from within the Traffic Travis Keyword Tool (see image below).

‘Broad’ keywords are not very specific. If you use this option then keywords that are loosely related to your initial phrase or word will be displayed. Searches for these deliver the widest possible range of results. However, broad keyword searching can also deliver less relevant keyword ideas.

‘Phrase’ searches contain your initial phrase, but with other possible words included. This brings more specific and more targeted results than a broad search.

For example, a search about ‘dog training’ could bring back results on ‘dog obedience training’ or ‘dog training for obedience’.

‘Exact’ keyword searches contain your initial phrase in its exact order, and are the best for finding closely related keywords that you might also rank for. Use the Traffic Travis keyword tool set to ‘Exact’ (like in the picture above) for the most accurate search volume results and best potential keywords.

Below is an example of ‘Exact’ keywords found by Traffic Travis for the phrase ‘dog training’. Notice how they are all highly relevant to the original phrase. Also notice that ‘dog training collars’ is one of those potential buyer keywords you should look out for; it has 8,100 global searches per month (over our 200 count minimum) and mentions a specific product type.

Read the Google Adwords guide to keyword matching options to learn more about broad, phrase, and exact matches and how they relate to keyword research.

Keyword Localization

If you are building a site based on a local business or service, or specific to a particular area (city, region, or country) then you want to be searching for keywords that are localized.

From the ‘Keyword Match Type’ menu under ‘Advanced Settings’ in the Keyword Research Tool you can pick keywords by country and language too (see image below).

For example, if you have a website called Dog Training in California it would make sense to search for keywords related to dog training coming only from American search engine users. Traffic Travis allows you to select keywords based on location and language.

For those of you building a website in a language other than English, make sure you tell Traffic Travis what language you want keywords for.

Picking A Domain Name Based On Your Keywords

Now that you know how to pick keywords, it is important to build those keywords into your site. Picking a domain name (e.g. http://www.example.com ) with your main keyword phrase is one way to increase your chance of ranking well in the search engines.

If you are using this method, ideally you want to pick a domain name that is an exact match for the keyword you are targeting. Traffic Travis has a domain finder tool that enables you to look up domain names based on your keywords. You can instantly see whether the .com, .net, or .org domain name extensions are available to buy.

To do this, access the domains tool from the ‘Research’ panel of Traffic Travis, and then add keywords you want to consider domain names for. You will see something similar to the image below:

You can access the ‘Domains’ tool from the Research panel of Traffic Travis. You can also shortlist and purchase domains from within Traffic Travis – this is a very useful time-saving feature.

You may also notice that Traffic Travis only offers to show .com, .net, or .org domain names. These top-level domains (TLDs) are the best for getting high search engine rankings, especially if your site is aimed at a global or US-based market.

Traffic Travis Keyword Research FAQs

Here are the answers to the most common questions or problems that people experience when researching keywords with Traffic Travis:

• “I can’t find any data when searching for keywords”. Make sure you are connected to the Internet, and that you have logged in with a Google account when prompted by the keyword tool. To return results for the keyword tool you also need to have Internet Explorer 7 (or above) installed on your computer (and not have the plugin ‘Google Frame’ for IE7 installed).
• “Google keeps blocking me. What can I do?”. If you are getting blocked by Google then you will probably need to wait an hour or so before searching again from within Traffic Travis. You should also set up some proxies if possible. Another thing that might help is increasing the Timer Delay from (File > Program Options > Internet). This will slow down your searches a bit and reduce your chance of being blocked.

To recap, today we have covered:

• The difference between Buyer vs Browsing Keywords.
• Using Traffic Travis to find keyword ideas.
• The difference between ‘broad’, ‘exact’, and ‘phrase’ match keywords.
• Localizing keywords to a particular language or location.

In the next newsletter we’ll take a look at optimizing your website content for high search engine rankings. In the meantime, have a go with the Traffic Travis keyword research tool and find some great keyword ideas for your website!

Wishing you every success, ’till next time,
Traffic Travis

Source : Traffic Travis http://www.traffictravis.com/newsletters/0125

Strategies That Play Significant Role in SEO Content Writing

By Deepa Sharma

Your website acts as a bridge between your business domain and the potential customer base. You should therefore add quality and relevant contents on the web pages to attract more and more customers to your business website. A number of content writing strategies should be followed up in order to add more spice in your web content. Relevancy is the primary aspect that you should consider while writing web content for a website. Users approach your web page to subscribe some items they need. It’s therefore your duty to bind them up with relevant and useful information about the same. Taking vague and exaggerating may irritate the customer and force them to leave your web page without a single thought.

In the content writing domain, keyword stuffing is now being used as tool to get top rankings. Be intelligent and don’t ever try to stuff keywords to avail the prominence. Search engines now take the stuffing as offense and in no time bans the website that go ahead with such unethical practices. If experts are to be believed, there is no great way to enhance your online presence in the stiff competitive market place.

If you use an informative, precisely written and concise and keyword rich web content in your website, you get an opportunity to represent your online business presence to your targeted visitors in the best manner possible. The service providers who offer these services know the gravity of keyword based content writing. They include a core team of eminent writers to design and develop domain specific contents to add glory to your web presence. Preciseness and excellence is the key for the writers who love to do this to the businesses.

For the internet marketing companies, these writing services are an integral part of their marketing strategy. They use it as a powerful marketing tool and create mind boggling range of web content writing, article submissions, blog articles and link building services to the global clientele. They also take care of other advertising instruments like press releases, newsletters, marketing collaterals and eBooks etc.

An effective writing service always thinks that your business website is indexed by all major search engines like Google, Yahoo and Bing. It also ensures that visitors find it easy to search your pages among millions of other web pages available on the net. If you find it tough to write good content, take the advantage of certain service providers who tender their assistance in very affordable price tag.

SEO India (SEO Softech India) is an expert search engine optimization company. We offer organic search engine optimization, increase traffic, digital marketing, pay per click, social media optimization services, reputation and branding management services for worldwide clients.

Article Source: http://EzineArticles.com/?expert=Deepa_Sharma

Article Source: http://EzineArticles.com/7006388

 

The Value of Search Engine Optimisation

Why perform search engine optimisation upon your website? The answer is simple, without it, you will not be benefiting by the optimal amount of profit your on-line business can produce. The value in SEO is that it makes sure that you receive the highest amount, of focused traffic possible.

On the page optimisation is of great value to every website, performing a full on the page optimisation pass, allows you to ensure that all of your content is being indexed efficiently by the search engines. A combination of issues makes up on the page optimisation, including the overall design of the site, encompassing such things as URLs, page titles and Meta tags.

Content is also analyzed to ensure that a key phrase theme is being followed. All in all, this form of optimisation is vital to the performance of any website. Remember, a site not only needs to look good, it needs to be easily navigable and easily found.

Off the page optimisation, deals with more website promotion based issues, such as a proper link building strategy. Without off the page optimisation being performed, it is highly unlikely that your website will get as many visitors as it possibly could.The modern day internet is a complicated thing, there are many possible avenues that can be explored to both boost your traffic and raise your rankings with the search engines.

Article and press release syndication is a great way to bring both traffic and SERP gains, having quality articles written about your niche containing a themed link to your site, and then having them posted to major repositories , gets your site noticed by visitors and search engines alike.

Off the page optimisation will also ensure that your link theme is standardized, a strong link theme is far more likely to ensure that your site has an amount of authority status. A link theme needs to be both focused and flexible, having too many links which have the same anchor text, or too many links to the same landing page, or even too many new links within a short period of time, is tagged as inorganic by most search engines.

Basically they see it as fake links, a professional in the search engine optimisation field will be able to advise on your current links situation, and make suggestion on how best to improve it, with things such as deep linking, social bookmarking and theme specific landing pages.

There can be no doubt, that due to the huge quantity of websites on-line, that every successful site must do something to ensure it stands out from the masses within its chosen niche. Search engine optimisation, both on the page and off the page, is the logical first step in making sure your site is functioning at its best.

Think of it as a medical check-up for your on-line business. Definitely to be recommends before undertaking any website promotion campaigns.

• Authors Name:Jacqui Queen
• Authors Email:Not Public
• Authors Website:Link Popularity
• About The Author:
  Jacqui Q is a senior link building specialist of Link Popularity, the company offers competitive offer for article marketing and social bookmarking.
• Article Source:Article Marketing

Expectations From SEO Services

Author :By James Blatt

The aim of Search engine optimization service is to increase the ranking of clients in the search results. A prominent position virtually guarantees a click. Thus, it can be safely said that the ultimate aim of a search engine optimizing firm is to increase the profits of its client company.

Higher ranking in results is crucial in the SEO business. A great website is not enough; it must be shown to the world. In the world of search engines, it means that maximum number of users must click on the title result and then browse through the target website. They should know the products and services being sold and the offers presented. A search engine listing assists the client to search for the product or service she seeks. But this is not an easy process.

Professional SEO services aim to help companies market their products and services to the target audience. Typical services offered include SEO and link building. A number of optimization techniques are employed to obtain the desired result. A successful strategy increases the potential of the client’s website and also amplifies its ability to make more business over the World Wide Web.

A search engine optimization company is typically staffed with a number of optimizer as its employees. They use their considerable skills to assist the client company achieve a higher ranking in results. To do that, a keyword effectiveness index analysis will at first be made. This will filter in only the necessary keywords applicable for the website. Usually, optimization companies offer their clients a choice among a number of packages. The client may choose a package that best suits her business requirements.

Most of the optimizing companies assure their customers a top ten ranking in a major search engine like Google. But keep in mind that this takes time. As a client, you can expect a gestation period of minimum three months before the desired result is seen. Many times, it may take more months to achieve a first page ranking. This is particularly true in case of websites that are in a high competition niche. In this type of cases, the correct choice of keywords becomes paramount.

A good SEO company always practices an ethical strategy when ramping up the client’s rankings. Custom SEO packages are offered to the clients. The SEO package is made to a particular company’s specific ranking requirements and presented to the client.

A professional SEO services company usually follows transparent business practices. Detailed reports are given to the client at regular intervals. These reports contain the SEO strategies that are implemented during that time period. As a client, you can keep track of the work progress via the customer admin panel provided by the SEO Company.

James Blatt is the author of this article. He specializes in professional SEO services. His weekends are spent camping and mountain biking. He lives in Sydney, Australia.

Article Source: http://EzineArticles.com/?expert=James_Blatt

Article Source: http://EzineArticles.com/6967670

Things That the SEO Experts Should Avoid

By Waqar U Hassan

SEO experts have to perform many tasks and apply various techniques for good search engine optimization. Their job is to provide a better rank to the website they are working for and also to make the website a “useful” resource for the people who are going to visit the website. Like most of the businesses, you must be determined to bring more and more potential customers to visit your website. That’s the best time for converting these potential customers into confirmed clients. By having the professional SEO experts work for your website, you can increase the conversion rate of leads into sales.

Knowledge of keywords, long-tail keywords, HTML, CSS, links, social networks, etc. is the main factor that any SEO expert should be aware of. Also, there are things that SEO experts need to avoid while doing the search engine optimization. We have listed some of them below:

Originality of Content

Originality of the content that you spread on the internet plays a vital role in your website’s ranking. Copied and unoriginal content will badly affect the ranking of website and readability of potential customers.

Excessive Amount of Keywords

Some “half” SEO experts believe in the power of keywords so much that they load the website content with excessive, undue and unnecessary keywords. It is correct that you need keywords for better ranking of the website, but excess in everything is bad. An SEO expert should know it better than anyone else when it comes to the keywords.

Using 301 Direct

Overlooking and deliberately not doing anything with the broken links on your website can also harm your ranking. You should use 301 Redirect, so you can maintain your ranking.

Web Designing/Development Knowledge

Though website design and development are not directly linked with search engine optimization, but if you have the knowledge if web development and design, it will prove very fruitful at the end. A jumbled up website design with links that don’t have keywords used in them can also bring the ranking of your website down. If can appropriately link the website design with your SEO techniques, you can help your website stay up in the searches.

Research on Keywords

Utilizing keywords without properly analyzing them is another thing that SEO experts must avoid. You need good research on the keywords, not just on the general ones but also on the specific and long ones. One thing that you should know is that long-tail keywords attract more potential traffic on your website because these are the visitors looking for some specific information.

If you are looking for a best search engine optimization service for your website, our SEO Experts team is here to help you with best white hat SEO techniques along with perfect Content Writing Services, in order to raise your website’s ranking in search engines.

Article Source: http://EzineArticles.com/6977790

Day 4: On-Page SEO Tips

A Ranking Dropkick From Google, From #1 to #1,000

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this “use your keywords heavily everywhere.” But that update changed how on-page-optimization works.

“Over Optimized” = Spammy

Keyword density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

Google’s Matt Cutts described the type of pages that disappeared in this video

Read More: SEOBOOK (Source)

Day 1: The Power of Keywords

Why is Google so Valuable?

Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.

How Most Advertising is Broken

Most ads try to club you over the head and beat you into submission. Look how ugly the first online banner ad was

From there, things only got worse…

Banners which bounce around in a jarring fashion, banners which play audio, banners which try to get you to “punch the monkey” … anything for attention. ANYTHING.

It got so bad that people had competitions to see who could make the most annoying banner ad. (Don’t click this link if you have epilepsy!)  Read More