“Desi Hangama Calendar 2013″ is released in public.


­Greetings,

The long-awaited “Desi Hangama Calendar 2013″ is released in public. This calendar marks an effort to promote and recognize “desi” models from the Bay Area California. We had the privilege to work with very talented and beautiful models in putting together this masterpiece. We are excited to release this calendar, and encourage you to order it to broaden your taste in art and culture.

 "I want my free copy"

“I want my free copy”

Why you shall buy the Calendar?

  1. You will enjoy the glamour and jaw dropping beauty of Desi/Indian/Pakistani models, designers, makeup, hair, and Jewelry artists. By buying the calendar, you are promoting the local talent.
  2. This calendar is family oriented and you can hang it in your office/living room proudly and comfortably.
  3. This Calendar has official holidays from US/Canada/India and Pakistan.
  4. This Calendar shows lunar transition/phases.
  5. We believe in saving the environment and our limited natural resources. This Calendar is printed on 30% recycled paper.

This calendar can be a great gift for friends and family.

 

Calendar Price

Single Issue - $8 (Retail price is $9.99)

3 PACK (includes portrait poster of your favorite model): $20 – Free shipping anywhere within USA, $3 Canada

5 PACK : $30 – Free shipping anywhere within USA, $5 Canada, Discount on International shipping

10 PACK : $30 – Free shipping anywhere within USA, $5 Canada, Discount on International shipping

 

How can you buy this Calendar?

Via Facebook:  Buy copies on facebook here (Please like our Page: www.facebook.com/CalendarForSale).

Via eBay: Buy the calendar on eBay here.

 

Our Gorgeous Desi Models

Cover Page – Becky Bhanot 

January - Channel Shine

February - Rashme Rau

March - Monika Singh

April - Shruti Dixit

May - Ranjani Santosh

June - Manvir Nijjar

July - Jai Kamal

August - Divya Kohli

September - Jessica He

October - Harpreet Kaur

November - Smitha Deepak

December - Isha Rani Prakash

desi Modelsdesigirl1

 

I like the idea of promoting Desi models, and I support you but I still want things free. Can I get a free copy?

Yes, this is our first year, and we are very very excited about this calendar. We really need your HELP to promote this product among your circle ofelite and exclusive friends. If you are in US/Canada/Mexico and have a facebook account with at-least 50 friends, you can get a FREE copy of our calendar. here is how

  1. please like our fan page (www.facebook.com/CalendarForSale)
  2. Publicly recommend our Calendar on your facebook profile by sharing this link. Get atleast 10 likes on your post.
  3. Come back to our page and send us a message that says. ”I want my free copy” and provide us your name, shipping address. We will notsell or share your personal information with third parties.
  4. After verification, we will ship you your calendar within two business days.

Training Video #2 Nonstop Traffic Formula Cheats Sheets


Your NSTF training Video #2 is ready  ……...By  Jeff Johnson

And your “Nonstop Traffic Formula Cheats Sheets” are also available
To download (they are PDF files so you can print hard copies of them
if you’d like to).

***

You also get to help choose the topic for your next training video.

Here’s what I’m talking about:

I’m creating several new “Nonstop Traffic” video tutorials for you
This week and next.

And I’d like to know which one of these traffic sources
is the one you’d like to learn the most about:

  • Youtube
  • Facebook
  • Twitter
  • Email Marketing and List Building
  • Traffic-Getting Blogs
  • Article Marketing
  • Contests and Sweepstakes
  • Traffic from Affiliates
After you cast your vote I’ll tally up the results, pick the top 2
or 3 winners, and then create some new training material for you that
covers those topics in much greater detail.

Here’s how to cast your vote:

Cast your votes by leaving your comments below Video #2.

And don’t forget to download your PDF Cheats Sheets as well (they
are posted just below the videos on my blog).

Author : Jeff Johnson

Video #1 reveals why you need to Google-Proof your business… before Google screws you out of it!


“Nonstop Traffic” training tutorials by Jeff Johnson

More training videos are on the way.
You’ll learn how to grab free traffic from several of my favorite
“Google Proof” sources…
Including several that are even more powerful than Google when it
Comes to sending you Free Traffic.
And you’ll also learn my proven secrets for turning Traffic into Money.
Plus I’ll be sharing with you some of my best List Building and
Email Marketing strategies as well.
Author : Jeff Johnson

Web Design: Which Colours Give the Right Impression?


By Azam Corry in Web Design / Architecture No Comments

Determining which colours to use to enhance your webpage is an important decision. Unlike print media, adding colour is free in web design. In fact, as long as you stay within the safe selection of colours for the Internet, your choices in colour are tremendous.

But you need to be careful. Colours do give people certain impressions. If this weren’t the case, you wouldn’t see some industries tending toward certain colours in their marketing materials and in their logo selection. Here are some things to consider.

Warm Colours

The list of warm colours always includes red, yellow and orange. Some colour theory characterizes black as being a warm colour, as well. These colours tend to be associated with energy, vibrancy and comfort. Yellow is generally perceived to be an optimistic colour, while red is generally perceived to be a powerful colour. Utilizing warm colours in your logo and on your webpage can give viewers a sense of comfort, while still allowing you to present an image of competence and energy.

Cold Colours

Remember that, as far as how people react to colours goes, cold is not the same thing as in different or dispassionate. For example, while green is traditionally thought of as a neutral colour, many colour theorists put it on the cold side of colour temperature. Green tends to invoke images of nature, calm and, in some cases, success but does not project an image of indifference.

Blue and purple are generally categorized as the coldest of all colours. These colours, however, can have a very understated elegance to them that makes them attractive to businesses such as those in the financial sector, healthcare and other industries where trust is important. In fact, blue has been associated with trust for a very long time, and you’ll notice that many banks use it in their logos.

White is sometimes categorized as a cold colour. White, however, is also associated with cleanliness, which makes it an ideal colour choice for businesses that need to give off an image of being very attentive to detail and very hygienic. Think of chefs, doctors and other professionals whose spotless white coats convey an image of precision, competency and efficiency.

Too Many Colours

Most of the well-known corporate logos use two colours at most in them. Some of them use three but, overall, it’s very unusual for a company to use a logo with four or more colours. Google would be one of the notable exceptions to this rule.

A good graphic designer can help you choose complementary colours for your website that make your logo pop and that make the design of your website easy to interact with. They will take into account factors such as making sure the text is clearly visible on any coloured background that appears on your site.

These are practical matters, but they’re among the most important elements of selecting colours. By not using too many colours, you simplify the process of design by allowing designers to avoid having to come up with ways to combine many different colours into something effective.

When you consider it for a moment, using four or more colours tends to convey an image of childishness. Toys “R” Us, for example, has a very colourful logo and it’s appropriate for their business. Google may have pulled it off successfully, but avoiding an abundance of different colours in your web design and in your logo is generally advisable.

When you’re trying to select colours for a new logo, take into account what those colours tend to convey to the viewer. Look at well-known logos in your business sector and try to consider why they may have chosen the colours they use in those logos and why it may help make those logos so recognizable.

Matt Dandurand is the CEO of MediaContour.com, offering web design in Los Angeles, CA.

Author : Azam Corry

Source : http://www.nowsell.com

5 Tips for Using Google+ to Boost Your Marketing


By 
Published October 18, 2012

Are you wondering how to best use Google+ to enhance your marketing?

Google+ is quickly becoming an essential part of any business social media strategy.

It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

It’s an audience marketer cannot ignore.

Google+ can help people learn about what makes your business tick — your products, promotions, hours and anything else you want to share.

Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers show up in search results—yet another reason to include Google+ in your social media strategy.

Here are five simple ways to give your business an almost immediate boost using Google+.

#1: Include Keywords and Relevant Links on Your About Page

The About page is a fantastic opportunity to give a quick overview of your business.

You can also link back to specific pages and services from this page, directing potential customers to the most important pages on your website.

It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So make sure to include information that searchers will want to know about your company.

keywords relevant linksInclude keywords and links relevant to your business on the About page.

Take advantage of the fact that Google+ allows you to use bullets in your description, which makes it simple to create an easy-to-read list of your products and services.

You can also include links to specific pages and a contact form.

Test and track different variations to see what works best for your business.

#2: Connect With Your Whole Audience Using Google+ Events

Google recently announced the Events feature which allows Google+ users to send out customized invitations to anyone regardless of whether they are Google+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event.

In addition to sending out invites to webinars, work functions, parties, etc., Google Events can also send out invites for Google+ Hangouts.

This could be the catalyst to get your business on board with Hangouts or increase the awareness and attendance of the events you’re already hosting.

event toolYou can use the Event Tool to send invitations for Hangouts as well as other events.

The “Party Mode” feature of Events allows everyone in attendance to instantly upload pictures into the same album using the Google+ mobile app, creating a living, real-time photo journal of a specific time and place. You can then show the photos off in chronological order as a slides how, all within Google+.

#3: Post Often and Optimize for Best Search Results

Google’s Social Search results are more relevant when they take into account your social connections. That makes it important to include keywords within your posts so that they will show up in your followers’ search results.

Google’s search algorithm includes personalized search results specifically pulled from Google+ activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.

When a user is signed in to their Google account the search results may highlight relevant content that’s created by or shared by your social connections.

For example, a search for “B2B marketing” shows activity from my connections as most relevant under Google’s Social Search personalized results.

#4: Set Up Google Authorship for SEO Benefits

Google is aggressively using SEO benefits to entice webmasters and bloggers to engage with Google+. Google Authorship is how Google authenticates and will increasingly begin to “trust” you as a quality source of content.

Setting up Google Authorship is simple and straightforward.

You identify yourself to Google through your Google+ profile and then link back to it from your content and vice versa.

Google Authorship is the easiest way to take advantage of the SEO benefits of Google+. Doing so will allow the author’s picture to show up next to his or her blog posts in Google search results, causing higher rankings and click-through rates.

search resultsSearch results with author images are more trusted and much more likely to get clicks.

The business benefits of setting up a Google Authorship will:

  • Increase awareness of your overall Google+ profile page
  • Add a human element to your content and increase trustworthiness
  • Help your content stand out from the crowded search results page
  • Improve your chances of showing up in more personalized search results
  • Protect the original post’s ranking position as higher than a post that has scraped or syndicated the original content
  • Studies have shown that Google Authorship will increase click-through rates

Step 1: Add a link to your Google+ profile on each of your blog posts.

On each of your blog posts, add a link to your Google+ profile with “rel=author”attached to the end of the link URL.

Here’s an example: https://plus.google.com/111498947729292607681?rel=author. It doesn’t matter where on the page you put the link or what the anchor text is (the clickable words in the link). You can even link an image instead of text.

The end result would look like this: “By Jason Miller“.

If you want to insert this link into all of your blog posts automatically, then you can add it to your blog template; for example, in the footer or header (assuming your blog only has one author).

Step 2: Link from your Google+ profile back to your blog.

After you add a link to your Google+ profile for each one of your blog posts, the last step is to link from the opposite direction, from your Google+ profile to your blog. You do this by adding a link to your blog in the “Contributor to” section of your Google+ profile.

links to blogInclude links to each blog that you contribute content to.

#5: Find Relevant Users and Conversations to Engage With

The number-one rule for success within a community or social platform is to engage in the relevant conversations that are taking place and add value when doing so. The success of your business within Google+ will be a direct result of how you engage from both your personal and business pages.

Here are two great places to find users and conversations to engage with.

Google+ shared circles directory: For your personal page, check out this Google+ shared circles database created by Chris Porter. It’s a fantastic list of Google+ circles based on industry.

shared circle databaseGoogle+ shared circle databases are a great way to find targeted circles to engage.

With one click you can add these shared circles to your personal Google+ circles and have a lively stream of relevant posts and conversations to engage with.

Since your business page cannot circle someone until they circle you, it’s important to build relationships with your personal page and introduce your business page’s content where appropriate.

Take advantage of the rich search functionality of Google+: Search for mentions of your brand and industry-related keywords. Save your searches and they appear on your left sidebar for quick reference.

search your brandRegularly search your brand name and top keywords to find mentions and conversations.

Monitor your saved searches daily and respond to mentions, comment on threads and re-share people’s posts.

Even if you have nothing to say, a +1 or a simple “thanks for the mention” or “great post” lets them know that you’re paying attention. Staying top of mind is terribly underrated and these simple gestures will make an impact over time.

Over to You

Following the five steps above will give you and your business a jump-start and a solid foundation to build your overall Google+ strategy upon.

Spending a few minutes a day nurturing your presence will not only boost your Google+ profile, but also increase your business’s overall online presence.

What do you think? Did you find these tips helpful? How many are you currently incorporating into your social plan? 

Please share your comments below.

ABOUT THE AUTHOR, Jason Miller

Jason Miller is the Social Media Manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. In addition, he is an amateur comedian, Radian 6 evangelists, and a Seinfeld trivia champion. Other posts by  »

Source : socialmediaexaminer

 

Using Traffic Travis As A Web Agency Or Freelancer


Traffic Travis is not just useful for improving and tracking the performance of your own websites. You can also use it to provide services to clients as a freelancer or as part of your own web agency or services business. Even if you presently use Traffic Travis just for your own sites, pay attention to this newsletter, as you will learn how to earn yourself some extra income on the side just by using Traffic Travis to help others.

Today we are going to look at:

  • The different services you might offer to clients, that can be automated with Traffic Travis.
  • How to market your services.
  • Monitoring rankings for clients.
  • Creating keyword analysis reports.
  • Adding logos and branding to the reports you create for clients.

What services can you offer using Traffic Travis?

There are a number of different services you could offer to people or businesses that can be made a lot easier and more efficient by using Traffic Travis.

These services include:

  • Finding keyword ideas for clients and assessing the difficulty of ranking for them.
  • Tracking the ranking performance of pages for particular keywords over time.
  • Discovering new link building opportunities for your clients.
  • Finding page warnings that could be holding back their website’s performance.
  • Assessing the performance of their link building campaigns.
  • Providing insight about competitor’s websites, including how well their sites are optimized for on page SEO, and where they are getting their backlinks from.

Note: You will have more ability to offer great service to your clients if you upgrade to the Professional version of Traffic Travis. It offers a number of benefits including the ability to create custom-branded reports, add large numbers of sites to the Dashboard, and get more detailed statistics.

Traffic Travis Professional will really help your efforts, as with Traffic Travis Free version you are limited to:

  • A maximum of 5 projects
  • No custom logos on your PDF reports
  • A maximum of 100 keywords
  • No more than 5 keywords per search in SEO Competition, Domain Research, and Keywork Research tools

Traffic Travis Pro has none of these limitations.

Creating reports & adding custom logos

One of the most useful features of Traffic Travis if you are offering services to clients is the ability to export reports as both PDF and CSV files (for use with spreadsheet tools like Microsoft Excel).

Imagine your client has requested that you find a set of keywords based around ‘Labrador training’.

Let’s see how easy it is to do some reasearch and then create a professional report. First you would open up Traffic Travis to the ‘Research’ – ‘Keywords’ panel, and then enter ‘Labrador training’ into the search box, just as in the example below.

traffic travis keyword finder

See the row of ‘Data Options’ along the bottom? The ‘PDF’ and ‘CSV’ buttons allow you to export your results into reports for your (or your clients) use.

The PDF file will look like this:

labrador training keywords

A CSV file (opened in a spreadsheet program) looks like this:

labrador training csv

You should ask your client which file type they would prefer (or just offer both).

Tip – Branding your reports

Another trick you can perform (with Traffic Travis Pro) to help get your name out there and build a brand profile is to attach a custom logo to your reports.

Find or create an image you want to use as a brand logo for your reports. A rectangular image around 190×80 in size gives the best results.

Go to ‘File’ – ‘Program Options’ and you’ll see the following screen.

traffic travis program options screen

Use the ‘Browse’ button to find your image and import it into Traffic Travis.

After you have imported your image and clicked ‘Save’, go back to the keyword research tool of Traffic Travis and generate a PDF report again (just as we did before).

Here is the end result:

labrador training keywords custom logo

Notice the new logo in the top right corner of the screen? That is just one of the perks of having Traffic Travis Pro.

Marketing your services

Knowing how to use Traffic Travis isn’t the only thing you need to know to be able to provide services to clients for a profit. You also need to know where to market your services.

One of the best places to start is a website called Fiverr.com

There are quite a few “interesting” jobs (also known as ‘gigs’) that people are willing to do for $5. However, you don’t have to have a humorous skill or talent to profit from Fiverr. You can use it to effectively market services that you perform with Traffic Travis. Whenever someone buys one of your gigs you will receive $4, and the other $1 is split between site owner fees and Paypal fees.

You could offer all sorts of services on Fiverr.com that you perform with Traffic Travis. A couple of easy ideas to start with are:

  • Offering lists of 50 or 100 link opportunities based around the client’s site topic (for example if their site is about Bulldog training then put ‘bulldog training’ into the link finder tool of Traffic Travis, filter to their location if necessary, and then generate and export the report).
  • Providing a report that analyzes the top 10 competitors for a particular keyword.

The key is to make sure you are able to perform the task quickly and efficiently. Because at the end of the day, on fiverr you are only earning $4 for your time. And although this might not seem like much money, if it only takes you ten minutes or less to generate a report and export it then that’s $24 per hour.

Other places you can market your Traffic Travis services include:

Tip – Building up a base of clients

Create a list of clients as you go along, and build up a relationship with them. This will allow you to spend less time competing with others for clients on sites like Fiverr and more time actually making money!

You could also generate business leads for higher priced serices by offering an initial $5 job, and then upselling clients to more detailed reports and analysis. For example, offer a basic list of keywords for $5. Next, offer to provide competition and backlink reports for say $15. Just remember to check the terms of service (TOS) for any freelancing website you use to make sure you are not breaking the rules.

Monitoring rankings for your clients

A slightly more in-depth service you can provide to clients through Traffic Travis is monitoring their rankings and website progress. Do you remember from part 5 of the newsletter series that you can import sites into the Traffic Travis Dashboard and then check how they are ranking for keywords over time, numbers of backlinks, and more?

You can use Traffic Travis to monitor your clients’ rankings over time. Just add their sites to the Dashboard like you would your own.

From the Dashboard you will be able to answer queries for your clients about things like:

  • How many pages they have indexed in Google (or other search engines).
  • The overall number of backlinks pointing to their website.
  • Google PageRank and Alexa ranking.
  • Where their five best backlinks come from.
  • Their top 5 five ranked keywords.

Basically anything you would do for your own website in Traffic Travis can be done and exported for a client.

In the next newsletter we will be looking at using the Google Adsense and PPC tools in Traffic Travis to help you generate extremely targeted traffic to your website.

Wishing you every success, ‘til next time,
Traffic Travis

Source : http://www.traffictravis.com/newsletters/07132

Part 6 – Advanced Link-Building


In an earlier newsletter we talked about using article marketing to get backlinks to your site. If you want to run a successful article marketing campaign that gives you lots of valuable backlinks, there are some important rules you should try to follow:

The 4 Rules Of Article Marketing

  • Rule 1. Your content should be unique: When articles aren’t unique they don’t get picked up by the search engines. This is called the “duplicate content penalty”. Links inside a duplicate content article don’t hold the same benefit as a link inside a unique article.
  • Rule 2. You should link to your site using your keywords: Remember that one of the most important factors for ranking highly for your search term is to have lots of backlinks using that search term. You should also spread your links throughout your article so that it looks natural to the search engines.
  • Rule 3. You should get links from sites that are related to yours: These are called “on topic” links and they appear to hold more value than “off topic” links. For instance, a link to your dog training site from another pet care site is going to be much more valuable than a link from an automotive parts website.
  • Rule 4. You should aim to get lots of links! Quality is important, but so is quantity! You want to make sure that you’re getting a decent number of backlinks for the amount of effort you put into producing the article. Spending an hour on an article only to get one or two backlinks is not an effective use of your time.

If you’ve tried a bit of article marketing through article directories, you know that it can be a good way of getting a brief surge in traffic to your site and some longer-lasting benefit from the backlinks, but traditional forms of article marketing fail in a few important ways.

The 3 Big Weaknesses Of Traditional Article Marketing:

  • Weakness #1: Problems with duplicate content. Even if you create ten versions of your article for ten different article directories, you still only have ten chances to have your article appear in the search engines. Any time another site picks up the article, it’ll be seen as duplicate content.
  • Weakness #2: You can usually only insert links into the article at the bottom, inside the “bio box”. This is not as good as having more natural looking links within the article itself.
  • Weakness #3: Article directories are less useful than they used to be. Google in particular have come out with updates that devalue sites with a lot of duplicate and low-quality content. This includes many previously good article directories. So, although the better ones are still worthwhile, the value you get from having article in these directories is less than it once was.

Does That Mean Article Marketing Is Dead?

Not at all, it simply means you have to take a smarter approach. Fortunately there’s a tool that addresses all the problems of traditional article marketing, and kicks your article marketing efforts up to the next level.

Article Marketing Automation (AMAutomation.com) is an innovative solution from Daniel Turner and Marc Lindsay. We’ve recommended these guys for their stellar PLR content for quite a while now because they deliver great products. As well as finger-on-the-pulse market knowledge.

Put simply, AMA is an automated tool for generating alternative versions of your article, combined with a distributed network of blogs and websites (on various topics) that you can then submit your articles to. Your article appears on independently owned websites (related to your topic). Plus your links are actually in the body of the article.

Here’s a breakdown of what it does:

Article Marketing Automation – What it does

  • “Spins” your articles to create thousands of unique versions. AMA contains a very powerful spinning tool that creates thousands of versions of your article in a fraction of the time it would take you to reword even one article manually. And it’s not some automated “thesaurus bot” that makes a garbled mess of your article… with AMA you write variations for each sentence, and then AMA multiplies them out into thousands of unique articles.

    It requires a little work at the start, but in general it shouldn’t take more than about half an hour per 300-word article. If you get 1000 articles from an hour’s work… that’s a pretty effective use of your time.

  • Lets you link to your site in a natural way. Unlike article directories, AMA lets you link to your site within your article and use whatever anchor text you like. This means that you’re going to get a much bigger benefit from your links than if they were only in the “bio box”.
  • Posts your article on relevant websites in the AMA network. AMA categorizes sites so you can easily find sites that are relevant to your own… (remember that links from sites relevant to your topic are much more valuable than unrelated sites). Another site that offers a similar type of ‘distributed network’ is Unique Article Wizard (also a worthwhile service, though slightly more expensive).

    AMA’s network of sites are independently owned, this allows AMA to grow much faster because they aren’t creating the sites themselves. The sites in the network are also “real” blogs, as opposed to blogs created just for the purpose of getting links. This means the content is much higher quality and they attract real readers, not just search engines.

    AMA started out with slightly over 2000 sites and has now grown into a large network numbering in the tens of thousands of websites. Covering almost every topic imaginable.

The key points are:

  • Creates thousands of unique articles
  • Posts your articles (with links) on relevant sites
  • Those links point to you in a natural manner
  • Has a huge number of sites you can post to
  • Doesn’t use article directories
  • Doesn’t attract duplicate content penalties

How Does Article Marketing Automation Stack Up?

How well does AMA live up to the 4 important requirements for effective article marketing? Let’s have a look.

  • Rule 1: Your content must be unique: AMA has a tool that allows you to automatically “spin” out thousands of unique versions of the same article in a fraction of the time it would take you to reword one or two articles manually!
  • Rule 2: Links to your site must look natural: AMA doesn’t restrict you to the bio box… you can pepper links around your article in a natural manner.
  • Rule 3: Get links from related sites: AMA has a network of tens of thousands of independently owned sites on a huge range of topics. There are numerous sites for almost any topic you can think of.
  • Rule 4: Get lots of links: As I just said, AMA have tens of thousands of blogs and websites on their network at the moment, and they’re aiming to eventually top out at 60,000. Even if just 1% of those sites were relevant to your site, you have the potential for 600 relevant backlinks (per article) right there!

If you really want to put your article marketing on steroids, this tool and service provided by Marc Lindsay and Daniel Turner is what you need. You’ll save time, effort, and be able to get a whole lot of (relevant) backlinks to your site for a small monthly subscription… it really is that easy. I suggest you check it out below.

Click Here to check out Aricle Marketing Automation for yourself

Wishing you every success, ‘til next time,
Traffic Travis

Part 5 – How To Track Your Search Engine Rankings


It’s time to learn how to monitor your website rankings so you can keep track of how your efforts are paying off.

Traffic Travis is very good at providing you with accurate and accessible stats about your site. The trick is to monitor these statistics in order to see whether your site is improving in terms of rank or not.

Note: There is no way that using Traffic Travis can hurt the ranking of your website. If you see fluctuations in your ranking, or pages going up and down in the results, do not panic. As this is common, and a normal part of search engine marketing.

Here’s what we’ll cover today:

  • Using the Traffic Travis Dashboard.
  • What the best ‘metrics’ are to track your progress.
  • Different ways you can monitor your site from within Traffic Travis.
  • The importance of the long-term trend versus the short-term trend.

Using the Traffic Travis Dashboard

In Part 2 of the newsletter series, you learned how to import websites into the Traffic Travis Dashboard. This tab provides you with a clear overview of important website statistics, including:

  • The Page Rank of your site.
  • Alexa Traffic Rank (this is another way of ranking the importance of a website).
  • How many pages you have indexed in the search engines you picked.
  • Your highest ranked keywords are.
  • How many backlinks you have, and whether that number is increasing or decreasing.
  • How many unique domains are linking to your site.

What metrics should you focus on?

Metrics, in terms of SEO and website promotion, are simply different ‘things you can measure’ to tell how well your site is performing.

You can track a number of metrics, including:

  • Number of visitors to your site.
  • Conversion rates (how many people click or buy).
  • Search engines rankings.
  • Number of backlinks.

At this stage your main focus should be on your rankings for particular keywords. Your first priority should be getting pages ranked highly for the keywords you chose.

You can use Traffic Travis to monitor your rankings for any keywords. To do this you will have to load your site as an active project (remember that you can pick this option from the drop down box in the top right corner of the screen).

By pressing the ‘SEO’ button, then clicking ‘Rankings’, Traffic Travis will generate a list of rankings for your site for the keywords you chose when you made the project. Here is an example of this in action:

traffic travis seo rankings

How do you add more keywords to track? Simple. Just head back to the Dashboard, and under the keywords section click the ‘Add More’ button. Add any keywords you would like to start tracking, and you will be able to check your ratings for them as well.

selecting keywords to include

Here’s a little trick you can perform with Traffic Travis to get a visual display of how you are doing for a particular keyword.

From the ‘SEO’/ ‘Rankings’ section of Traffic Travis (this is where you got to see how your site is ranking for the keywords you selected) you can click on the ‘View/Compare’ option under ‘Ranking History’.

Select the search engines you want to chart your rankings for over time, as well as the keywords. In this example, let’s pick Google – United States as the search engine, and ‘dog problems’ as the keyword.

Press the OK button and you will get a graph of your ranking over time for the keywords you have picked.

traffic travis ranking graph

This is a great way of using Traffic Travis to see how your rankings are improving over time.

Tip

You can use Google Analytics and Google Webmaster Tools to help track which keywords are delivering the most traffic to your website.

Google Analytics requires you to install a small piece of code on any pages you want tracked, but it’s worth the effort for the detailed traffic and user statistics you can get. You will even get data on where in the world visitors are coming from, and how long they spend on any page.

Google Webmaster Tools will also help you to uncover the top search terms being used to reach your website. So if you are getting traffic from terms you hadn’t even thought about, you can see this and then spend some time targeting these terms specifically.

Keeping track of where your traffic is coming from is just as important as knowing what keywords you rank for in the search engines.

If you ever get stuck using these tools, Google provide very straightforward instructions for using these free services.

The importance of the long-term trend

Patience is a virtue. And nowhere is this more true than in the world of SEO and website promotion. While tracking your results, it is important that you focus on the long-term trend, and don’t get distracted by short-term fluctuations.

If you expect overnight results, you will be frustrated. Especially when trying to rank for competitive keywords. You should focus instead on how your site’s rankings are improving over the long-term. Expect results over weeks and months, rather than hours or days.

Your pages might gain or lose places in the search engines on a daily basis. One day you’re on Page 1 of Google, and the next day you are on Page 3 for no apparent reason. If you’re emotionally invested in these short-term fluctuations it’s a roller-coaster ride. That is why you should always be looking at the long-term trend rather than how you are ranking on a day to day basis.

This makes the Traffic Travis Rankings tool very useful. As we’ve seen above, it allows you to create accurate charts of your rankings over time, so you can see that long-term trend develop over time.

Here is an example of a chart generated by Traffic Travis that shows a long-term trend of improving ranking:

importance of the long term trend

Note the dates along the bottom. This page didn’t increase its ranking overnight. I took a matter of weeks to improve.

Let’s take a moment to recap what we’ve covered so far:

  • Import your website into Traffic Travis via the Dashboard to quickly check the important statistics.
  • Use the Rankings tool under the SEO panel of Traffic Travis for more in-depth data.
  • If you’re just starting with a new site, your search engine rankings should be your primary metric.
  • Focus on the long-term trend.

Problems you might run into while monitoring your rankings

Here are some solutions to common problems you might experience while tracking your rankings:

  • Pages are not ranking yet. It can take time for pages to get indexed by search engines and rank for keywords. Be patient, and focus on adding your content and building more links.
  • The ‘Panda’ Effect. Early in 2011, Google implemented a number of changes to its search algorithm, which resulted in many websites plummeting in rank. As a rule, these changes were designed to weed out low quality sites. So if you focus on providing quality content and continue to build links you should have nothing to worry about.
  • Rankings not updating in ‘real time’. For a number of reasons Traffic Travis does not update rankings for your websites in real time. But really, there should be no need to check your ranking constantly anyway, as we’ve already talked about focusing on the long term.

Wishing you every success, ‘til next time,
Traffic Travis

Source: Traffic Travis http://www.traffictravis.com/newsletters/0533