Using Traffic Travis As A Web Agency Or Freelancer

Traffic Travis is not just useful for improving and tracking the performance of your own websites. You can also use it to provide services to clients as a freelancer or as part of your own web agency or services business. Even if you presently use Traffic Travis just for your own sites, pay attention to this newsletter, as you will learn how to earn yourself some extra income on the side just by using Traffic Travis to help others.

Today we are going to look at:

• The different services you might offer to clients, that can be automated with Traffic Travis.
• How to market your services.
• Monitoring rankings for clients.
• Creating keyword analysis reports.
• Adding logos and branding to the reports you create for clients.

What services can you offer using Traffic Travis?

There are a number of different services you could offer to people or businesses that can be made a lot easier and more efficient by using Traffic Travis.

These services include:

• Finding keyword ideas for clients and assessing the difficulty of ranking for them.
• Tracking the ranking performance of pages for particular keywords over time.
• Discovering new link building opportunities for your clients.
• Finding page warnings that could be holding back their website’s performance.
• Assessing the performance of their link building campaigns.
• Providing insight about competitor’s websites, including how well their sites are optimized for on page SEO, and where they are getting their backlinks from.

Note: You will have more ability to offer great service to your clients if you upgrade to the Professional version of Traffic Travis. It offers a number of benefits including the ability to create custom-branded reports, add large numbers of sites to the Dashboard, and get more detailed statistics.

Traffic Travis Professional will really help your efforts, as with Traffic Travis Free version you are limited to:

• A maximum of 5 projects
• No custom logos on your PDF reports
• A maximum of 100 keywords
• No more than 5 keywords per search in SEO Competition, Domain Research, and Keywork Research tools

Traffic Travis Pro has none of these limitations.

Creating reports & adding custom logos

One of the most useful features of Traffic Travis if you are offering services to clients is the ability to export reports as both PDF and CSV files (for use with spreadsheet tools like Microsoft Excel).

Imagine your client has requested that you find a set of keywords based around ‘Labrador training’.

Let’s see how easy it is to do some reasearch and then create a professional report. First you would open up Traffic Travis to the ‘Research’ – ‘Keywords’ panel, and then enter ‘Labrador training’ into the search box, just as in the example below.

See the row of ‘Data Options’ along the bottom? The ‘PDF’ and ‘CSV’ buttons allow you to export your results into reports for your (or your clients) use.

The PDF file will look like this:

A CSV file (opened in a spreadsheet program) looks like this:

You should ask your client which file type they would prefer (or just offer both).

Tip – Branding your reports

Another trick you can perform (with Traffic Travis Pro) to help get your name out there and build a brand profile is to attach a custom logo to your reports.

Find or create an image you want to use as a brand logo for your reports. A rectangular image around 190×80 in size gives the best results.

Go to ‘File’ – ‘Program Options’ and you’ll see the following screen.

Use the ‘Browse’ button to find your image and import it into Traffic Travis.

After you have imported your image and clicked ‘Save’, go back to the keyword research tool of Traffic Travis and generate a PDF report again (just as we did before).

Here is the end result:

Notice the new logo in the top right corner of the screen? That is just one of the perks of having Traffic Travis Pro.

Marketing your services

Knowing how to use Traffic Travis isn’t the only thing you need to know to be able to provide services to clients for a profit. You also need to know where to market your services.

One of the best places to start is a website called Fiverr.com

There are quite a few “interesting” jobs (also known as ‘gigs’) that people are willing to do for $5. However, you don’t have to have a humorous skill or talent to profit from Fiverr. You can use it to effectively market services that you perform with Traffic Travis. Whenever someone buys one of your gigs you will receive $4, and the other $1 is split between site owner fees and Paypal fees.

You could offer all sorts of services on Fiverr.com that you perform with Traffic Travis. A couple of easy ideas to start with are:

• Offering lists of 50 or 100 link opportunities based around the client’s site topic (for example if their site is about Bulldog training then put ‘bulldog training’ into the link finder tool of Traffic Travis, filter to their location if necessary, and then generate and export the report).
• Providing a report that analyzes the top 10 competitors for a particular keyword.

The key is to make sure you are able to perform the task quickly and efficiently. Because at the end of the day, on fiverr you are only earning $4 for your time. And although this might not seem like much money, if it only takes you ten minutes or less to generate a report and export it then that’s $24 per hour.

Other places you can market your Traffic Travis services include:

• Digitalpoint ‘Services for sale’ forum
• Elance
• Warrior Forum ‘Warriors for hire’

Tip – Building up a base of clients

Create a list of clients as you go along, and build up a relationship with them. This will allow you to spend less time competing with others for clients on sites like Fiverr and more time actually making money!

You could also generate business leads for higher priced serices by offering an initial $5 job, and then upselling clients to more detailed reports and analysis. For example, offer a basic list of keywords for $5. Next, offer to provide competition and backlink reports for say $15. Just remember to check the terms of service (TOS) for any freelancing website you use to make sure you are not breaking the rules.

Monitoring rankings for your clients

A slightly more in-depth service you can provide to clients through Traffic Travis is monitoring their rankings and website progress. Do you remember from part 5 of the newsletter series that you can import sites into the Traffic Travis Dashboard and then check how they are ranking for keywords over time, numbers of backlinks, and more?

You can use Traffic Travis to monitor your clients’ rankings over time. Just add their sites to the Dashboard like you would your own.

From the Dashboard you will be able to answer queries for your clients about things like:

• How many pages they have indexed in Google (or other search engines).
• The overall number of backlinks pointing to their website.
• Google PageRank and Alexa ranking.
• Where their five best backlinks come from.
• Their top 5 five ranked keywords.

Basically anything you would do for your own website in Traffic Travis can be done and exported for a client.

In the next newsletter we will be looking at using the Google Adsense and PPC tools in Traffic Travis to help you generate extremely targeted traffic to your website.

Wishing you every success, ‘til next time,
Traffic Travis

Source : http://www.traffictravis.com/newsletters/07132

Part 1: How To Do Keyword Research For Your Site

Selecting the right keywords to get visitors to your website is one of the key aspects of Internet marketing. There are a few basic steps you need to go through when hunting out the keywords you are going to use on your website.

Today we are going to cover:

• Using Traffic Travis to hunt out good keywords and avoid the ‘bad’ ones.
• Selecting the right parameters when picking keywords (including language and location).
• How to pick a good domain name (if you don’t have one already) based on the keywords you find.

Picking good keywords and avoiding the ‘bad’ keywords

What makes a ‘good’ keyword good, and what makes a ‘bad’ keyword bad? There are a few criteria that we can use to find good keywords, these include:

• Low competition. What defines too much competition? There are no hard and fast rules. But using the Competition checker in Traffic Travis will give you a good idea of whether a keyword has too much competition or not. Traffic Travis uses multiple factors to calculate competition. And provides a difficulty rating on a scale from ‘very easy’ to ‘very difficult’.

  In this example (found using the Traffic Travis Competition checker – ‘SEO’ , ‘Competition’) you can see that ‘dog training’ is going to be very difficult to rank for, while ‘problems with training dog’ will be much easier.

  
• High search volume. There is no point ranking highly for a keyword if nobody is searching for it. Generally the higher the search volume the better. However, this needs to be balanced with the level of competition. A good minimum to aim for is 200 global ‘exact’ searches per month (we will cover what ‘exact’ keywords are in a moment).
• Relevant to the website topic. Most websites are based around a theme or niche. You want the keywords you are building your site around to be relevant to the topic. For example, if your website is about dog training, then keywords about training your hamster are going to be of little use.
• Likely to convert. There is a big difference between ‘browsers’ and ‘buyers’. You want keywords that attract buyers (for higher conversion rates) rather than those who are simply browsing for free information – even though the search volume for buyer keywords is usually much lower. An example of a browsing keyword would be ‘free dog training tips’ compared to the buyer keyword ‘best dog training book’.
• Competitive costs per click (CPC). If you are going to be marketing your website using pay-per-click advertising like Google Adwords then you want keywords that won’t cost you a fortune to build an ad campaign around. If your site sells a $30 product, then it’s going to be hard to make money if you are paying $5 a click.

Using the right search method for your keywords

Traffic Travis features a powerful keyword research tool that offers different ways of searching for keywords.

From the dashboard, click on ‘Research’ then ‘Keywords’ to open up the Keyword analysis. You can then search for keywords using a ‘broad’, ‘exact’, or ‘phrase’ search.

Access this ‘Keyword Match Type’ menu by clicking ‘Advanced Settings’ from within the Traffic Travis Keyword Tool (see image below).

‘Broad’ keywords are not very specific. If you use this option then keywords that are loosely related to your initial phrase or word will be displayed. Searches for these deliver the widest possible range of results. However, broad keyword searching can also deliver less relevant keyword ideas.

‘Phrase’ searches contain your initial phrase, but with other possible words included. This brings more specific and more targeted results than a broad search.

For example, a search about ‘dog training’ could bring back results on ‘dog obedience training’ or ‘dog training for obedience’.

‘Exact’ keyword searches contain your initial phrase in its exact order, and are the best for finding closely related keywords that you might also rank for. Use the Traffic Travis keyword tool set to ‘Exact’ (like in the picture above) for the most accurate search volume results and best potential keywords.

Below is an example of ‘Exact’ keywords found by Traffic Travis for the phrase ‘dog training’. Notice how they are all highly relevant to the original phrase. Also notice that ‘dog training collars’ is one of those potential buyer keywords you should look out for; it has 8,100 global searches per month (over our 200 count minimum) and mentions a specific product type.

Read the Google Adwords guide to keyword matching options to learn more about broad, phrase, and exact matches and how they relate to keyword research.

Keyword Localization

If you are building a site based on a local business or service, or specific to a particular area (city, region, or country) then you want to be searching for keywords that are localized.

From the ‘Keyword Match Type’ menu under ‘Advanced Settings’ in the Keyword Research Tool you can pick keywords by country and language too (see image below).

For example, if you have a website called Dog Training in California it would make sense to search for keywords related to dog training coming only from American search engine users. Traffic Travis allows you to select keywords based on location and language.

For those of you building a website in a language other than English, make sure you tell Traffic Travis what language you want keywords for.

Picking A Domain Name Based On Your Keywords

Now that you know how to pick keywords, it is important to build those keywords into your site. Picking a domain name (e.g. http://www.example.com ) with your main keyword phrase is one way to increase your chance of ranking well in the search engines.

If you are using this method, ideally you want to pick a domain name that is an exact match for the keyword you are targeting. Traffic Travis has a domain finder tool that enables you to look up domain names based on your keywords. You can instantly see whether the .com, .net, or .org domain name extensions are available to buy.

To do this, access the domains tool from the ‘Research’ panel of Traffic Travis, and then add keywords you want to consider domain names for. You will see something similar to the image below:

You can access the ‘Domains’ tool from the Research panel of Traffic Travis. You can also shortlist and purchase domains from within Traffic Travis – this is a very useful time-saving feature.

You may also notice that Traffic Travis only offers to show .com, .net, or .org domain names. These top-level domains (TLDs) are the best for getting high search engine rankings, especially if your site is aimed at a global or US-based market.

Traffic Travis Keyword Research FAQs

Here are the answers to the most common questions or problems that people experience when researching keywords with Traffic Travis:

• “I can’t find any data when searching for keywords”. Make sure you are connected to the Internet, and that you have logged in with a Google account when prompted by the keyword tool. To return results for the keyword tool you also need to have Internet Explorer 7 (or above) installed on your computer (and not have the plugin ‘Google Frame’ for IE7 installed).
• “Google keeps blocking me. What can I do?”. If you are getting blocked by Google then you will probably need to wait an hour or so before searching again from within Traffic Travis. You should also set up some proxies if possible. Another thing that might help is increasing the Timer Delay from (File > Program Options > Internet). This will slow down your searches a bit and reduce your chance of being blocked.

To recap, today we have covered:

• The difference between Buyer vs Browsing Keywords.
• Using Traffic Travis to find keyword ideas.
• The difference between ‘broad’, ‘exact’, and ‘phrase’ match keywords.
• Localizing keywords to a particular language or location.

In the next newsletter we’ll take a look at optimizing your website content for high search engine rankings. In the meantime, have a go with the Traffic Travis keyword research tool and find some great keyword ideas for your website!

Wishing you every success, ’till next time,
Traffic Travis

Source : Traffic Travis http://www.traffictravis.com/newsletters/0125

Submitedge Link Building Services Guarantee Results

By Aaden S

Over the years of its existence, the Internet has emerged as a very powerful tool in the world of communications. It is through this medium that a user accesses a website that offers a product or a service sitting in the comfort of his home. Thus, a website not just advertises products and services offered by a company, but it also acts as a platform from which the company can sell its goods and services to the consumers, many of whom could be sitting in a different country, or even a different continent. Hence, a website has become an important tool for any form of business, small or large. However, just owning a website is not enough for a business to earn profits. As a business owner, it is important that you regularly optimize the productivity of your website by posting eye-catching content and regular updates about your products. But managing a website is never easy, and hence, it is strongly recommended that you seek the assistance of professionals for website optimization. Submitedge professionals are one of the best options available in the market today for this purpose. Their reviews are a testimony to the reliability of their professionals as well as the quality of the services offered by them.

The phrase “Content is King” means that content plays a huge part in determining the success of a website. Your website’s content mentions the products and the services offered by your company. However, this content needs to be submitted to different web directories in order to gain popularity. The Submitedge professionals possess the database of all the web directories. Link building is one of the essential services required for SEO services. Directory submission, article submission, blog review, social bookmarking etc., are the different services used under the link building service. But before hiring the services, read the reviews of the company and you’ll know that you are hiring professionals of a reliable company. The reviews are written as per the services offered by the professionals and are not biased in any way.

When you read the reviews, you will learn about the effectiveness of the services offered by the Submitedge professionals. On the Internet, you will be able to read Submitedge reviews which are written by customers and former clients who sought the assistance of the company experts. The reviews will help you gauge the efficiency of these professionals and the effectiveness of their strategies. When it comes to SEO, there are a lot of risks involved as some of the strategies are not considered to be foolproof. This is why you need to find experts who will offer quality services.

The professionals will review your website and will offer necessary suggestions for optimization. By using different approaches, the Submitedge experts will device a link building strategy. The professionals possess database of reputed websites and adding their link to your website will drive more traffic. You can be assured that you will not be disappointed with the services offered by them. So, go through the Submitedge reviews to know the different services offered by them.

Aaden S is the author of this article on Submitedge.
Find more information on Submit edge here.

Article Source: http://EzineArticles.com/?expert=Aaden_S

Article Source: http://EzineArticles.com/7001588

Search Engine Optimisation (SEO) Strategies Made Simple

Almost everyone I know with a website wants their site to rank well in at least the five major search engines (Google, Yahoo, MSN, AOL, Ask) for their particular topic or keywords. Generally, to be successful, this means showing up in the top ten results and as close to number one as possible. While no search engine strategy will immediately propel your site to the top of the rankings there are some seemingly simple things you can to give your site a much better chance. It’s important to note that each search engine uses its own ultra secretive algorithm to rank sites, so search engine ranking strategies in general terms here that are likely to help improve your ranking collectively.

Keywords

One of the most important components to almost every search engine is the content of your site; in particular the keywords contained within the sites content. All major search engines place a large weight on the keywords contained within your site and where they find them. Some of the best places to use keywords are in your domain name, HTML page title, H1, H2, and H3 header tags, the actual content of the webpages, links, meta tags and ALT tags.

The keyword frequency of your pages is another consideration of most search engines. It measures of the number of times keywords occur within a page’s text. It’s tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it’s not an isolated case. Ideally you want to choose 2-3 keywords per webpage and repeat them 5-7 times throughout the page.

Your webpage keyword density is something else that you’ll want to configure. Keyword density measures the relationship of your keywords as compared to other text on the webpage. The higher the percentage of keywords in relationship to other text, the higher the keyword density is. The recommended keyword density for any webpage is 3-7%, per keyword or keyword phrase. This means you should repeat all your keywords three-to-seven times for every 100 words of content on your webpage.

Keyword prominence is yet another part of many search engine’s ranking algorithms. Besides all of the other keyword real estate locations mentioned above, the best place to place keywords in the text of your webpage is right at the top of the main page. Most web crawlers assume that any page relevant to the topic will mention these words right at the beginning. If your navigation system currently uses text links and is at the top of your page, make it graphical so the first text the search engine sees can be relevant.

Some search engines, such as Google, also use the concept of keyword proximity as part of their ranking formulas. As suggested by the name, “keyword proximity” means the how close keywords are to each other. By putting your keywords as close together as possible and making sure your sentences are clear, concise, and make perfect sense you’re likely to rank better. For example the sentence “Internet marketing made simple.” would rank better than “Marketing on the internet made simple.” for the keywords “internet marketing.”

Domain names are another great place for keywords. If relevant keywords are contained in the domain name, it carries more weight with almost all search engines, than keywords found in the text of the webpage. Shorter or top-level domain names with keywords generally carry more weight than really long domain names. For instance, if all other factors are the same, the domain name http://www.InternetMarketing.com would rank higher than http://www.MarketingOnTheInternet.com, for the keywords “internet marketing.” More recently, search engines have begun to prioritize the use of keywords in a site’s domain name, in their ranking formulas. Google and Yahoo! are two of the search engines that do this.

Also avoid search engine spamming. That is, don’t be tempted to use tiny or invisible text to put keywords at the beginning of your pages. Search engines define this behavior as spam and can reject your site for it. Also sites that list keywords and/or repeat them over and over can also be rejected for keyword spamming.

Meta Tags

The meta description and keyword tags are another great place to use keywords. They describe your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords. Meta tags are hidden in a document’s source code; the search engines can see them, but they visitors can’t (unless of course they view your source code). Some search engines, however, use it as a site’s summary on their results pages. If they do, the reader may actually see this hidden tag, so make sure its contents are somewhat enticing to the reader.

Meta tags are incredibly important to some search engines and others couldn’t care less about them. There are a handful of search engines that use only meta tags to rank webpages, although the weight of meta tags in general is dropping across the board. Search engines don’t penalize sites that use meta tags properly, so it’s recommended that you always include them.

The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings. Search engines vary in their preferred size for meta tags. Anywhere between 150-250 characters is the standard accepted size.

ALT Tags

Search engines don’t see images and they won’t index any text that is presented or embedded in an image format. To help fix this problem, there are ALT tags. An ALT tag provides an alternative text when non-textual page elements (images or graphics) cannot be displayed. If someone is using a text-only web browser (handheld device such as a cell phone), or on a slow dialup connection has their images turned off, or if an image is no longer available, an ALT tag would take the images place on the user’s screen. Also, if you hold your mouse over an image with an ALT tag, the tag will be displayed in a little box in the surfer’s browser. Search engines also don’t penalize for using ALT tags or even for packing them with keywords, so there’s no reason not to use them.

Link Popularity

Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you. A growing number of search engines are beginning to use link popularity in their ranking algorithms. Google uses it as its most important PageRank factor in ranking sites. HotBot, AltaVista, MSN and others also use link popularity in their formulas. Eventually every major engine will probably use link popularity, so developing and maintaining backlinks are essential to your search engine placement.

Search engines use sophisticated formulas to gauge how popular sites are based on more than just a measure of how many links point to your site. In general, however, link popularity is measured by the following three factors:

Relevance – Search engines prioritize incoming links from pages that are relevant to the page in question. If you sell gardening tools, a link from a gardening tool manufacturer boosts your rankings more than one from a antiques discussion forum.

Number of links – The more, the better. Though lots of irrelevant links are less effective than a few relevant ones, they’re better than nothing as they may still generate a little traffic to your site.

Link text – The text used to describe a link can also affect your rankings. These three links all point to the same URL but use different text:

http://www.InternetMarketingBook.com – is somewhat relevant

Internet Marketing Book – is most relevant

Click here – is not at all relevant

Page importance – The more important the page linking to your site is, the more it can do to positively boost your ranking. For example, a link from CNN is much more important than a link from Aunt Edie’s rock collection site.

Most search engines spiders figure that any words other sites use to describe your site are particularly relevant. So, if a lot of sites linking to you use keywords in their link text, search engines will boost your ranking for those keywords.

Click Popularity

Click popularity is the measure of the number of clicks received by each site in a search engine’s results page. For example, let’s say that 100 users search for “tropical fish.” If after scanning the first 10 results, 97 users click on “Tropical Fish Feeding and Care a click tracking technology assumes that the site “Tropical Fish Feeding and Care” is more relevant than the others. Next time someone searches for “tropical fish” “Tropical Fish Feeding and Care” will appear higher in the results.

The real only way to boost your click popularity is to see what text the various search engines use in your listing and then make it better. Most search engines use one of, or a combination of following: your page title, the first few lines of text on your webpage, part of your meta description, description or keywords you entered when submitting your site to the search engine.

Stickiness

Stickiness is a measure of the amount of time a user spends at a website. It’s calculated according to the time that elapses between each of the user’s clicks on the search engine’s results page, or how long it is until the user clicks the back button in their browser.

An example could be when you perform a search for “chicken recipe.” You get the standard results page with 10 results listed in order of relevancy, click on one of the links and surf the website for 2 minutes. It turns that it doesn’t quite have what you’re looking for, so you try another site that turns out to be junk and spend less than 5 seconds on it before you try another. Click tracking technologies record the time between your clicks and use that time to determine each site’s relevance. The longer your visit the website, the stickier the site is (in theory) and the better it will do in the results ranking next time. It is important to note that stickiness is not used by many search engines, as it is hard to track and the results can be easily skewed.

Both click popularity and stickiness allow the search engine users to rank sites rather than web crawling software or site reviewers.

Search Engines and Themes

A theme is defined by search engines as a common topic throughout an entire site. Another way to think about it is that some of your most important keywords are used consistently throughout your site. In an effort to provide their users with more relevant information, search engines developed sophisticated technology that “extracts” website’s themes. This technology allows results to be more focused on relevant sites for the topic searched for, instead of individual webpages.

Theme technology is used by some of the major search engine’s formulas or algorithms to index and rank sites. They are used by AltaVista, Lycos and Google. Also, when a Yahoo! reviewer is reviewing sites, sites that have a common theme will receive a higher ranking than one that is all over the place.

Site Design

Your site’s design plays a major in role in your visitor’s decision to either stick around and look at your content or continue surfing to another site. Graphics, layout, load time, fonts and ease of navigation can all influence the user. To craft a site that retains visitors, make it fast, clean and pleasant. The basic principal is do everything you can to keep them on your site for as long as possible. Not only can that help improve your search engine ranking, but it will help your sales as well.

Aside from attracting and retaining visitors, your site’s design is critical for search engine positioning. Directories, such as Yahoo!, manually review your site before accepting it. Directory editors look for sites with good design to add to their indexes. Any editor from a directory will tell you that a site using “This page is under construction,” message won’t be listed. Visitors don’t enjoy “construction” areas either. Don’t submit to directories, or even search engines for that matter, until you have your whole site up.

Capitalizing on Alphabetical Priority

Some smaller search engines use alphabetical hierarchy in their ranking formulas. But more importantly, directories such as Yahoo! and the Open Directory Project list sites in alphabetical order in their directory or categorical listings. Alphabetical priority is a way of ordering files based on the alphabetical hierarchy of the characters in their names. It is generally accepted that numbers come before letters, and symbols (@, #, & etc.) come before numbers. But don’t try to mislead them by adding “AAA” or some kind of symbol in front of your name. Directories are reviewed by human editors who can confirm your actual business name.

• Authors Name:Justin Michie
• Authors Email:Not Public
• Authors Website:Street Smart Internet Marketing
• About The Author:
  Justin Michie is a well respected Internet Marketer and author of the most up to date and comprehensive Internet Marketing Book available: Street Smart Internet Marketing.For more on developing a search engine optimisation strategy, check out Justin’s brand new Internet Marketing Book.
• Article Source:Article Marketing

Optimising Your Website

Optimising your website requires many different skills and tactics to come together for your website. First, let’s look at your websites homepage. There are lots you can do to increase your rank on search engines, it still amazes me how few websites make even the most simplest of changes which could have incredible effects on their sites placement.

If like all websites, unless you are in the dark ages, you have images on your website then make them work for you. By editing the ‘ALT’ tag you can give the images a name which contains keywords so to be useful when search engines spiders trawl through your sites html code.

If your website was on classic car sales and you label your images as ‘car 1′ this will have very little impact for the spiders but if you try naming a picture of an Aston Martin as ‘classic Austin Martin’ this would only serve to help your sites rankings. But also important to naming your images is that not all visitors to your website will see it the same way that you see it on your screen. Some businesses and users do not view images on sites and turns those functions off.

By turning images off on their browser this allows for faster speeds when visiting sites and controls what employees can see. By giving ‘ALT’ names to images that say what they are you will enhance the visitors experience as well as helping to increase your ranking. When working with images on your website, you will need to optimise images either using a program like Photoshop or one online. When a visitor to your website has to wait for photos to load, they may quickly decide against waiting even one second longer. Remember, the longer it takes for a page to load the quicker the visitor will want to leave. Keep page loads within a few seconds if possible.

Now look at your website. Many web surfers will visit a website for only a few seconds before they make a decision of whether or not this site will have what they are looking for. Some surfers don’t even wait for the page to load before leaving a website. You need to give them a reason to stay by telling them the most important information in a quick and fast way.

Think of a newspaper, they can not tell you the whole of the newspaper on just the front page. They put headlines that guide you through the paper. These headlines grab your attention. This same process can be used for website optimisation. Try bullet pointing the information so visitors can quickly see what your site can offer them

Put navigation links on the bottom of your sites pages too. Very useful if you have pages where users need to scroll down a long ways.

Don’t add useless pages or extras that distract visitors and confuse them. Your website will be wanting to either get contact details or sell something. Having an about us page is nice to have but trust me these are very rarely if ever read. The same applies to scripts which are not necessary like background music or snow falling on the screen. Incredibly tacky and annoying for visitors.

As a professional designer for many years I know that flash websites are just not going to rank as well as their ‘html’ counterparts. The reason is rather simple, search engine spiders can’t trawl them as there is no code there for them to read. They are also looked upon rather unfavourably as not everyone can view them unless they download the plug ins necessary to view flash video. Although this is becoming more common and more and more people are downloading the plug ins, it just is not currently viewable by everyone as the standard ‘html’ websites are. It’s all looks but no substance.

Now we get onto keywords, the hot subject. Choose key phrases rather than individual words. Think what would people type to find your website. Ask friends & family too. If you sold cars in Kent, UK don’t choose ‘cars’ as a keyword, try ‘Kent secondhand cars’ or ‘car dealerships Kent’, about 10 to 13 key phrases are sufficient. Don’t keep repeating words over and over again. Also, unless you are a major corporation such as Nike or Xerox, you need not mention your companies actual name in the keyword or description tags.

The description tag should also contain some keywords in there and be about 25 – 30 words but don’t over do it. This description is important as it shows up in searches. This brings me onto the title of your pages. Don’t just say ‘Home’, put in a few keywords there too. This title tag is shown above the description text on search engines so write wisely. For a car dealership it would be more effective for a visitor to Goggle to see a title tag that says ‘Find second hand cars in Kent, everything from cars, 4×4′s, to trucks’ rather than ‘Dales Motors’. See what I mean, which would you click?

It is very important to make sure you do not have any ‘dead links’ or ‘broken links’ from your website either linking within your site or to another one. This infuriates visitors and does not look good when search engines come to dead links while trawling your website. Dreamweaver can check for broken links with it’s own software but there are many free online broken link checkers out there.

As we end this article on Optimising Your Website, I would like to remind you to keep your sites navigation simple and its purpose clear. Do not add useless extras which will only distract visitors and maybe even persuade them into not coming pack.

• Authors Name:Usman Ahmed
• Authors Email:Not Public
• Authors Website:Internet Marketing
• About The Author:
  Usman Ahmd has been a driving force behind the marketing website citywebmaster.co.uk
• Article Source:Article Marketing

SEO to Get Your Site Noticed

It is evident that a great many individuals and companies have established their online identities by having their own websites. They have then reaped tremendous rewards from this, both through promotion and through actual sales of goods and/or services.

However, if you are an entrepreneur with a site and you want to generate more traffic to it, you need to do search engine optimisation. Becoming visible does not occur automatically. You have to expend some effort if you want to achieve that result and SEO can certainly help you to do it.

There are different functions provided by search engine optimisation services, they help to increase website visibility. There are many websites that are being brought online for the first time every day. With this ever increasing number of sites, the possibility of your site being lost in the shuffle is very high. If you get very little traffic and sales on your site, then your site will quickly become just another site lost in cyberspace.

Here is where the importance of SEO (search engine optimisation) services come in. These services will increase your internet presence, thus helping to increase the possibility of actually gaining and using website traffic. They will also help you to achieve a higher search engine ranking for your site, which will lead to more visitors, which in turn leads to more business and greater chance of accomplishing your purpose of starting a website.

Another important factor to be kept in mind is that high ranking in the search engine leads to more visibility. Making your website positioned top in search engines is a significant action of anSEO. Do you know how people look for for a website? It is done by typing the required keywords in the search engines.

The search engine sends spiders which crawls through the entire websites, with the intention of ranking them for your particular keywords or key expressions. SEO is considered a winner when the search engine permits your site to have a position higher than other sites that has also used optimisation for their sites with the same keyword or expression.

SEO is considered to be a vital factor in Internet marketing. Almost all the techniques that are used in online marketing succeed on the basis of search engine optimisation. If this is efficient then all the hard work done by you on online promotion of products will be successful. Many graphic design companies also get the benefit of using search engine optimisation.

Thousands of new websites are created in the Internet everyday. Hence, there is a high possibility that your website will not be noticed by web users. Here is where the importance ofSEO (search engine optimisation) services comes in. These services will increase your internet presence, thus helping to increase the possibility of actually gaining website traffic.

They will also help you to achieve a higher search engine ranking for your site, which will lead to more visitors. All the techniques that are used in online marketing succeed on the basis of search engine optimisation. Many graphic design companies get the benefit of using search engine optimisation for their services.

• Authors Name:Jason Ciment
• Authors Email:Not Public
• Authors Website:Search Engine Ranking
• About The Author:
  Jason Ciment is the co-author of the 120 Day Search Engine Optimisation formula at seoTimetable.com and is a noted writer on Affiliate Marketing for Clickz.com. Jason manages the US operations for LaDezign.com, a web design, ecommerce programming and marketing firm with offices in Israel, Moscow and Los Angeles
• Article Source:Article Marketing

The Value of Search Engine Optimisation

Why perform search engine optimisation upon your website? The answer is simple, without it, you will not be benefiting by the optimal amount of profit your on-line business can produce. The value in SEO is that it makes sure that you receive the highest amount, of focused traffic possible.

On the page optimisation is of great value to every website, performing a full on the page optimisation pass, allows you to ensure that all of your content is being indexed efficiently by the search engines. A combination of issues makes up on the page optimisation, including the overall design of the site, encompassing such things as URLs, page titles and Meta tags.

Content is also analyzed to ensure that a key phrase theme is being followed. All in all, this form of optimisation is vital to the performance of any website. Remember, a site not only needs to look good, it needs to be easily navigable and easily found.

Off the page optimisation, deals with more website promotion based issues, such as a proper link building strategy. Without off the page optimisation being performed, it is highly unlikely that your website will get as many visitors as it possibly could.The modern day internet is a complicated thing, there are many possible avenues that can be explored to both boost your traffic and raise your rankings with the search engines.

Article and press release syndication is a great way to bring both traffic and SERP gains, having quality articles written about your niche containing a themed link to your site, and then having them posted to major repositories , gets your site noticed by visitors and search engines alike.

Off the page optimisation will also ensure that your link theme is standardized, a strong link theme is far more likely to ensure that your site has an amount of authority status. A link theme needs to be both focused and flexible, having too many links which have the same anchor text, or too many links to the same landing page, or even too many new links within a short period of time, is tagged as inorganic by most search engines.

Basically they see it as fake links, a professional in the search engine optimisation field will be able to advise on your current links situation, and make suggestion on how best to improve it, with things such as deep linking, social bookmarking and theme specific landing pages.

There can be no doubt, that due to the huge quantity of websites on-line, that every successful site must do something to ensure it stands out from the masses within its chosen niche. Search engine optimisation, both on the page and off the page, is the logical first step in making sure your site is functioning at its best.

Think of it as a medical check-up for your on-line business. Definitely to be recommends before undertaking any website promotion campaigns.

• Authors Name:Jacqui Queen
• Authors Email:Not Public
• Authors Website:Link Popularity
• About The Author:
  Jacqui Q is a senior link building specialist of Link Popularity, the company offers competitive offer for article marketing and social bookmarking.
• Article Source:Article Marketing

Link Building Service Give Quick Results

Link building is the benchmark of being successful on the web. Well, almost everything these days staring from your favorite food, book, movie and clothes among others has a web presence or in other words an online presence. Just having a web presence is not sufficient, but you must be very popular for customers to know about what you are offering to them. So for this you need to build links on your site on the web.

Link building services provided by companies are the different strategies which are used for increasing the links of a site on the World Wide Web. Link building has been found to be one of the very successful strategies undertaken for search engine optimisation.

Search engines put a major emphasis on the links which are present on the site, to assign them rankings on search engine results. Building up links on the web is not an easy task and one needs to hire professional link building services, if you want to get the best results for your business.

Each website is made differently and that is why the potential of inbound link is also bound to be different. The baseline is that the site must get good inbound links and just any other link will not work. The link building service that you will hire for your business must be effective enough to give you the best results.

Links are the important elements that helps search engine in determining the level of popularity of any site on the web. In simple words, if you have more links to your site from other site your site will be ranked highly by all the major search engines. There are some things that you must consider while exchanging links with any other site.

Make sure that the site is complete, no one wants to exchange links with a site that is not complete. In fact, link building services will not be successful if you do not follow the guidelines properly. The amount of content must also be good, since search engine put a lot of emphasis on the content available on a site for ranking purposes.

A simple way for you to go about doing link building services is to type the keywords on which you want to promote your site and see the results that come up. You can browse the sites that come up in the result and see if the site provides any facility for link exchange with other sites.

Well, even if you find that the site does not provide the link exchange facility, you can write to the webmaster directly and request for a link exchange program with you. Another thing you must take care for your link exchange under link building services is to exchange links only with that site, which has a higher page rank then yours.

Link building services can be obtained from several companies, but you need to be a little cautious about this. Simply make sure that you hire the link building services from those firms which have a very good track record. In other word, hire link building services from the best firms who have the most efficient staff working for them.

• Authors Name:Steve Waganer
• Authors Email:Not Public
• Authors Website:Comet Search Engine Marketing
• About The Author:
  Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimisation,Affiliated Marketing,Affordable search engine marketing and Link building service.To get his expert advice for your website to get high rank and top position in major search engines visit his site
• Article Source:Article Marketing

Key Reasons to Use Professional Link Building Services for Your Website

By Kath Dawson

Getting as much traffic to your website as possible is paramount to maximising conversions or sales leads. Sure, increasing traffic is not the only important factor and other items such as improving the website design or checkout process are equally beneficial, but it is nonetheless a good place to start. No matter how amazing your website is, you will not be making any sales if no one is visiting it.

Building back links to your site from many other websites, as well as on site links between all your different pages, works wonders to boost your search engine rankings, page rank and general online presence, all of which comes together to dramatically increase your number of website visits. Below are six reasons why every business should be employing link building services from a reputable SEO company…

1. Increase Search Engine Rankings

By using professional link building services you can increase your search engine rankings for particular keywords. For example, if you sell natural skincare products perhaps you want your site to show up on page one of a Google search for natural skincare. With the right knowledge and some patience, this is more than possible.

2. Boost Page Rank

Google is by far the most widely used search engine and as such, it has a massive influence over whether people find your site or not. Google ranks each web page from 1 to 10, with higher rankings meaning that Google regards the page as highly important and will therefore increase its search engine rankings, too. A link to your site from a page with a high Page Rank is worth more than one with a lower Page Rank, so opt for outsourced link building services to ensure that links to your site are placed on high Page Rank websites.

3. Increase Traffic

An increased Page Rank and increased search engine rankings come together to make your site more visible, and therefore more likely to be visited. An SEO company will research the right keywords to target for link building so that your website ranks as highly as possible for relevant terms, meaning that people who are in the midst of searching for the products or services you offer are far more likely to come across your site. Your site will have many more daily or monthly visitors which vastly increases your sales opportunities.

4. Improve Online Reputation

Search engines are not the only ones who see your links. Real people browsing the internet will come across links in blogs, directories, articles and other websites you may have posted them on. This will increase awareness of your brand in general across the Web.

5. Benefit from Expert Knowledge

Of course, one of the best reasons for outsourcing your link building services is that you can have your links created by experts in the field who know exactly what they are doing, and are able to show you real results in a relatively short period of time.

For example, not every link to your website will increase your search engine rankings for particular keywords so it is important that you go to a reputable SEO company, as they will know exactly what to do to make this happen. For example, factors such as what kind of site the link is placed on, in what context the link is placed, which anchor text is used, and whether the link is a dofollow or nofollow make a difference to the extent the links affects your rankings. An SEO company will know all of this and will be able to create exactly the kind of links you need.

6. Save Time

Finally, one of the very important benefits of using the link building services of an SEO company is the vast amount of time that you will save. Creating links is laborious, time-consuming work with up to an hour of work going into every two or three links posted online. By outsourcing this, you will not only ensure you get the best link profile possible for your online strategy, but you will also free up your own time so that you can concentrate on doing your job.

It is clear from this article that using the link building services of an internet marketing SEO company is highly beneficial to any online business and is a much better option than creating links yourself, unless you really know what you are doing. For a budget friendly solution, make sure you find a pay for results SEO company so that you only pay out when you start to see an increase in web traffic or sales.

Kathryn Dawson writes articles for Strategy Internet Marketing who offer pay for results SEO that can be implemented into any business strategy. Strategy Internet Marketing is an internet marketing SEO company which also offers link building services.

Kathryn Dawson writes articles for Strategy Internet Marketing who offer pay for results SEO that can be implemented into any business strategy. Strategy Internet Marketing is an internet marketing SEO company which also offers link building services.

Article Source: http://EzineArticles.com/?expert=Kath_Dawson

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