Training Video #2 Nonstop Traffic Formula Cheats Sheets

Your NSTF training Video #2 is ready  ……...By  Jeff Johnson

And your “Nonstop Traffic Formula Cheats Sheets” are also available
To download (they are PDF files so you can print hard copies of them
if you’d like to).

***

You also get to help choose the topic for your next training video.

Here’s what I’m talking about:

I’m creating several new “Nonstop Traffic” video tutorials for you
This week and next.

And I’d like to know which one of these traffic sources
is the one you’d like to learn the most about:

• Youtube
• Facebook
• Twitter
• Email Marketing and List Building
• Traffic-Getting Blogs
• Article Marketing
• Contests and Sweepstakes
• Traffic from Affiliates

After you cast your vote I’ll tally up the results, pick the top 2
or 3 winners, and then create some new training material for you that
covers those topics in much greater detail.

Here’s how to cast your vote:

Cast your votes by leaving your comments below Video #2.

And don’t forget to download your PDF Cheats Sheets as well (they
are posted just below the videos on my blog).

Author : Jeff Johnson

Source:  support@affiliatetrafficmachine.com

source: http://www.nonstoptrafficformula.com/fe/17440-video-2

Video #1 reveals why you need to Google-Proof your business… before Google screws you out of it!

“Nonstop Traffic” training tutorials by Jeff Johnson

More training videos are on the way.

You’ll learn how to grab free traffic from several of my favorite
“Google Proof” sources…

Including several that are even more powerful than Google when it
Comes to sending you Free Traffic.

And you’ll also learn my proven secrets for turning Traffic into Money.

Plus I’ll be sharing with you some of my best List Building and
Email Marketing strategies as well.

Author : Jeff Johnson

Source: http://www.nonstoptrafficformula.com/fe/17439-video-1

Part 5 – How To Track Your Search Engine Rankings

It’s time to learn how to monitor your website rankings so you can keep track of how your efforts are paying off.

Traffic Travis is very good at providing you with accurate and accessible stats about your site. The trick is to monitor these statistics in order to see whether your site is improving in terms of rank or not.

Note: There is no way that using Traffic Travis can hurt the ranking of your website. If you see fluctuations in your ranking, or pages going up and down in the results, do not panic. As this is common, and a normal part of search engine marketing.

Here’s what we’ll cover today:

• Using the Traffic Travis Dashboard.
• What the best ‘metrics’ are to track your progress.
• Different ways you can monitor your site from within Traffic Travis.
• The importance of the long-term trend versus the short-term trend.

Using the Traffic Travis Dashboard

In Part 2 of the newsletter series, you learned how to import websites into the Traffic Travis Dashboard. This tab provides you with a clear overview of important website statistics, including:

• The Page Rank of your site.
• Alexa Traffic Rank (this is another way of ranking the importance of a website).
• How many pages you have indexed in the search engines you picked.
• Your highest ranked keywords are.
• How many backlinks you have, and whether that number is increasing or decreasing.
• How many unique domains are linking to your site.

What metrics should you focus on?

Metrics, in terms of SEO and website promotion, are simply different ‘things you can measure’ to tell how well your site is performing.

You can track a number of metrics, including:

• Number of visitors to your site.
• Conversion rates (how many people click or buy).
• Search engines rankings.
• Number of backlinks.

At this stage your main focus should be on your rankings for particular keywords. Your first priority should be getting pages ranked highly for the keywords you chose.

You can use Traffic Travis to monitor your rankings for any keywords. To do this you will have to load your site as an active project (remember that you can pick this option from the drop down box in the top right corner of the screen).

By pressing the ‘SEO’ button, then clicking ‘Rankings’, Traffic Travis will generate a list of rankings for your site for the keywords you chose when you made the project. Here is an example of this in action:

How do you add more keywords to track? Simple. Just head back to the Dashboard, and under the keywords section click the ‘Add More’ button. Add any keywords you would like to start tracking, and you will be able to check your ratings for them as well.

Here’s a little trick you can perform with Traffic Travis to get a visual display of how you are doing for a particular keyword.

From the ‘SEO’/ ‘Rankings’ section of Traffic Travis (this is where you got to see how your site is ranking for the keywords you selected) you can click on the ‘View/Compare’ option under ‘Ranking History’.

Select the search engines you want to chart your rankings for over time, as well as the keywords. In this example, let’s pick Google – United States as the search engine, and ‘dog problems’ as the keyword.

Press the OK button and you will get a graph of your ranking over time for the keywords you have picked.

This is a great way of using Traffic Travis to see how your rankings are improving over time.

Tip

You can use Google Analytics and Google Webmaster Tools to help track which keywords are delivering the most traffic to your website.

Google Analytics requires you to install a small piece of code on any pages you want tracked, but it’s worth the effort for the detailed traffic and user statistics you can get. You will even get data on where in the world visitors are coming from, and how long they spend on any page.

Google Webmaster Tools will also help you to uncover the top search terms being used to reach your website. So if you are getting traffic from terms you hadn’t even thought about, you can see this and then spend some time targeting these terms specifically.

Keeping track of where your traffic is coming from is just as important as knowing what keywords you rank for in the search engines.

If you ever get stuck using these tools, Google provide very straightforward instructions for using these free services.

The importance of the long-term trend

Patience is a virtue. And nowhere is this more true than in the world of SEO and website promotion. While tracking your results, it is important that you focus on the long-term trend, and don’t get distracted by short-term fluctuations.

If you expect overnight results, you will be frustrated. Especially when trying to rank for competitive keywords. You should focus instead on how your site’s rankings are improving over the long-term. Expect results over weeks and months, rather than hours or days.

Your pages might gain or lose places in the search engines on a daily basis. One day you’re on Page 1 of Google, and the next day you are on Page 3 for no apparent reason. If you’re emotionally invested in these short-term fluctuations it’s a roller-coaster ride. That is why you should always be looking at the long-term trend rather than how you are ranking on a day to day basis.

This makes the Traffic Travis Rankings tool very useful. As we’ve seen above, it allows you to create accurate charts of your rankings over time, so you can see that long-term trend develop over time.

Here is an example of a chart generated by Traffic Travis that shows a long-term trend of improving ranking:

Note the dates along the bottom. This page didn’t increase its ranking overnight. I took a matter of weeks to improve.

Let’s take a moment to recap what we’ve covered so far:

• Import your website into Traffic Travis via the Dashboard to quickly check the important statistics.
• Use the Rankings tool under the SEO panel of Traffic Travis for more in-depth data.
• If you’re just starting with a new site, your search engine rankings should be your primary metric.
• Focus on the long-term trend.

Problems you might run into while monitoring your rankings

Here are some solutions to common problems you might experience while tracking your rankings:

• Pages are not ranking yet. It can take time for pages to get indexed by search engines and rank for keywords. Be patient, and focus on adding your content and building more links.
• The ‘Panda’ Effect. Early in 2011, Google implemented a number of changes to its search algorithm, which resulted in many websites plummeting in rank. As a rule, these changes were designed to weed out low quality sites. So if you focus on providing quality content and continue to build links you should have nothing to worry about.
• Rankings not updating in ‘real time’. For a number of reasons Traffic Travis does not update rankings for your websites in real time. But really, there should be no need to check your ranking constantly anyway, as we’ve already talked about focusing on the long term.

Wishing you every success, ‘til next time,
Traffic Travis

Source: Traffic Travis http://www.traffictravis.com/newsletters/0533

Part 3 – Essential Off Page SEO Factors

In this issue of the Traffic Travis newsletter you’ll learn about the essential off page SEO factors that will contribute to how well your website ranks in the search engines. While on-page SEO is a one-time thing, off-page SEO deals almost exclusively with building links to your site and is what will get you the most results over time.

Here’s some of what we’ll cover:

• The number of inbound links to your site.
• The quality of the links to your site.
• The rate at which you should be buildling links.
• How to deal with anchor text.

But first…

Understanding Google PageRank

Before we get in too deep, it is important that you have an understanding of Google PageRank. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don’t need to worry about that. What you need to know is that in general websites with higher PageRank are deemed more ‘important‘ than those with lower PageRank. Therefore, high PR websites often have a greater chance of outranking low PR sites in a Google search.

The easiest way to check the PageRank of your homepage is by using the Dashboard section of Traffic Travis.

Refer to the previous newsletter, for more on importing pages into Traffic Travis, as well as adding a website to the Dashboard.

In the ‘My Site’ section of Traffic Travis, you might notice that some of your pages have different PageRank, even though they are all on the same website.

This is normal, as seen in the example below.

You could say that Google PageRank is a reflection of how much a web page is trusted by Google.

Now let’s look at the essential factors that will help your off-page SEO and boost your PageRank:

1. Number of inbound links

By far the biggest force behind boosting your search engine ratings is the number of other web pages that have links pointing to your website. According to Wikipedia, a hyperlink to a page counts as a vote of support for that page (you can read more about links and their effect on PageRank here) The more links you have pointing to your pages, the more ‘votes’ you have in the eyes of Google, and to a lesser extent the other search engines

Traffic Travis offers a few ways of seeing the number of links pointing to your own site. The most useful way of doing this is to use the Backlinks analysis tool that you can find under the SEO tab in Traffic Travis.

It is also important that majority of your links come from unique domains. So rather than having 100 links from Site A, you have a few from Site A, a few from Site B, Site C and so on.

To check your links, add your website or page to the ‘Pages to Analyze’ section, click ‘Analyze’, then when the results come up press the ‘Overview’ button. This will allow you to see the number of links your site has in total, as well as the number of different sites those links are coming from (as well as a few other handy stats).

In the example above you can see that the site as a whole has 223,279 backlinks in total, coming from 10,637 different domains. It also shows that there are 12 links to the site from .edu or .gov domains, but more on that later.

2. Anchor Text To Specific Pages

You want as many links to your web pages as possible to have anchor text that includes your keywords. This will help search engines correctly identify what your pages are about, and know which keywords they should be ranking for.

Let’s say you have a page called ‘Labrador training tips’. Ideally, you would want the links you get pointing back to this page to have anchor text like ‘best Labrador training tips’ rather than ‘click here’ or simply the URL of the page.

In the image below you can see an example of HTML with a good anchor text link to a page, and also an example of ‘bad’ anchor text link.

The top example would show as a ink to your site with the text ‘best Labrador training tips’. This is the type of link you should try to get whenever possible.

Unless you were trying to rank well for the phrase ‘click here’, you should avoid using it as anchor text as much as possible. Although having said that, you don’t always have control over the anchor text, and links like this are still valuable.

It’s also worthwhile to point out, that if ALL the links pointing to your site have the exact same anchor text, it begins to look very suspicious to search engines. So although you want most of your links to have anchor text with your keywords, varying up the anchor text, and including some ‘URL’ anchor text links is a good idea.

3. Quality of links

Not all links have the same value. Quality matters. Links from well-established sites, especially ones that are considered an authority in your niche, are much more valuable than links from more obscure sites.

The type of sites that are more valuable include:

• High PR websites.
• .edu or .gov websites.
• Authority sites in your niche. If you are unsure of what an authority site is, they are the bigger websites that tend to feature a lot in the search results for your chosen keywords (and related keywords).
• Sites that have been around for a long time.
• Sites that are relevant to your topic (a dog training website will be better off getting links from other sites about training dogs, rather sites about women’s fitness).

4. How fast you should be building links

Another important thing to take note of (alongside the number and quality of the links your site is receiving) is the rate at which your website is building links.

It’s good to see a green up arrow next to your backlinks count in the Dashboard section of Traffic Travis (as seen below) as this means you are building more links to your site.

But. You don’t want to build links unnaturally fast, or create a huge number in one hit and then stop. This can raise the suspicion of search engines and result in your site being penalized (especially if your site is brand new – older sites can get away with this to some extent).

A steady link building campaign will deliver the best results. Though as long as you aren’t using automated tools that promise to generate thousands of links all at once you don’t need to be too worried.

Let’s quickly recap what we’ve covered in this Newsletter:

• Google PageRank is an indicator of the ‘trust’ and ‘importance’ of a site.
• In general, the more sites that link to yours, the better.
• The anchor text of the links you build is important too, and you should build links to individual pages on your site based on the keywords you are targeting.
• Building links steadily over time is the best policy.

In the next newsletter we’ll get into the specifics of building links to your site.

Wishing you every success, ‘til next time,
Traffic Travis

Source: Traffic Travis http://www.traffictravis.com/newsletters/0372

 

Part 1: How To Do Keyword Research For Your Site

Selecting the right keywords to get visitors to your website is one of the key aspects of Internet marketing. There are a few basic steps you need to go through when hunting out the keywords you are going to use on your website.

Today we are going to cover:

• Using Traffic Travis to hunt out good keywords and avoid the ‘bad’ ones.
• Selecting the right parameters when picking keywords (including language and location).
• How to pick a good domain name (if you don’t have one already) based on the keywords you find.

Picking good keywords and avoiding the ‘bad’ keywords

What makes a ‘good’ keyword good, and what makes a ‘bad’ keyword bad? There are a few criteria that we can use to find good keywords, these include:

• Low competition. What defines too much competition? There are no hard and fast rules. But using the Competition checker in Traffic Travis will give you a good idea of whether a keyword has too much competition or not. Traffic Travis uses multiple factors to calculate competition. And provides a difficulty rating on a scale from ‘very easy’ to ‘very difficult’.

  In this example (found using the Traffic Travis Competition checker – ‘SEO’ , ‘Competition’) you can see that ‘dog training’ is going to be very difficult to rank for, while ‘problems with training dog’ will be much easier.

  
• High search volume. There is no point ranking highly for a keyword if nobody is searching for it. Generally the higher the search volume the better. However, this needs to be balanced with the level of competition. A good minimum to aim for is 200 global ‘exact’ searches per month (we will cover what ‘exact’ keywords are in a moment).
• Relevant to the website topic. Most websites are based around a theme or niche. You want the keywords you are building your site around to be relevant to the topic. For example, if your website is about dog training, then keywords about training your hamster are going to be of little use.
• Likely to convert. There is a big difference between ‘browsers’ and ‘buyers’. You want keywords that attract buyers (for higher conversion rates) rather than those who are simply browsing for free information – even though the search volume for buyer keywords is usually much lower. An example of a browsing keyword would be ‘free dog training tips’ compared to the buyer keyword ‘best dog training book’.
• Competitive costs per click (CPC). If you are going to be marketing your website using pay-per-click advertising like Google Adwords then you want keywords that won’t cost you a fortune to build an ad campaign around. If your site sells a $30 product, then it’s going to be hard to make money if you are paying $5 a click.

Using the right search method for your keywords

Traffic Travis features a powerful keyword research tool that offers different ways of searching for keywords.

From the dashboard, click on ‘Research’ then ‘Keywords’ to open up the Keyword analysis. You can then search for keywords using a ‘broad’, ‘exact’, or ‘phrase’ search.

Access this ‘Keyword Match Type’ menu by clicking ‘Advanced Settings’ from within the Traffic Travis Keyword Tool (see image below).

‘Broad’ keywords are not very specific. If you use this option then keywords that are loosely related to your initial phrase or word will be displayed. Searches for these deliver the widest possible range of results. However, broad keyword searching can also deliver less relevant keyword ideas.

‘Phrase’ searches contain your initial phrase, but with other possible words included. This brings more specific and more targeted results than a broad search.

For example, a search about ‘dog training’ could bring back results on ‘dog obedience training’ or ‘dog training for obedience’.

‘Exact’ keyword searches contain your initial phrase in its exact order, and are the best for finding closely related keywords that you might also rank for. Use the Traffic Travis keyword tool set to ‘Exact’ (like in the picture above) for the most accurate search volume results and best potential keywords.

Below is an example of ‘Exact’ keywords found by Traffic Travis for the phrase ‘dog training’. Notice how they are all highly relevant to the original phrase. Also notice that ‘dog training collars’ is one of those potential buyer keywords you should look out for; it has 8,100 global searches per month (over our 200 count minimum) and mentions a specific product type.

Read the Google Adwords guide to keyword matching options to learn more about broad, phrase, and exact matches and how they relate to keyword research.

Keyword Localization

If you are building a site based on a local business or service, or specific to a particular area (city, region, or country) then you want to be searching for keywords that are localized.

From the ‘Keyword Match Type’ menu under ‘Advanced Settings’ in the Keyword Research Tool you can pick keywords by country and language too (see image below).

For example, if you have a website called Dog Training in California it would make sense to search for keywords related to dog training coming only from American search engine users. Traffic Travis allows you to select keywords based on location and language.

For those of you building a website in a language other than English, make sure you tell Traffic Travis what language you want keywords for.

Picking A Domain Name Based On Your Keywords

Now that you know how to pick keywords, it is important to build those keywords into your site. Picking a domain name (e.g. http://www.example.com ) with your main keyword phrase is one way to increase your chance of ranking well in the search engines.

If you are using this method, ideally you want to pick a domain name that is an exact match for the keyword you are targeting. Traffic Travis has a domain finder tool that enables you to look up domain names based on your keywords. You can instantly see whether the .com, .net, or .org domain name extensions are available to buy.

To do this, access the domains tool from the ‘Research’ panel of Traffic Travis, and then add keywords you want to consider domain names for. You will see something similar to the image below:

You can access the ‘Domains’ tool from the Research panel of Traffic Travis. You can also shortlist and purchase domains from within Traffic Travis – this is a very useful time-saving feature.

You may also notice that Traffic Travis only offers to show .com, .net, or .org domain names. These top-level domains (TLDs) are the best for getting high search engine rankings, especially if your site is aimed at a global or US-based market.

Traffic Travis Keyword Research FAQs

Here are the answers to the most common questions or problems that people experience when researching keywords with Traffic Travis:

• “I can’t find any data when searching for keywords”. Make sure you are connected to the Internet, and that you have logged in with a Google account when prompted by the keyword tool. To return results for the keyword tool you also need to have Internet Explorer 7 (or above) installed on your computer (and not have the plugin ‘Google Frame’ for IE7 installed).
• “Google keeps blocking me. What can I do?”. If you are getting blocked by Google then you will probably need to wait an hour or so before searching again from within Traffic Travis. You should also set up some proxies if possible. Another thing that might help is increasing the Timer Delay from (File > Program Options > Internet). This will slow down your searches a bit and reduce your chance of being blocked.

To recap, today we have covered:

• The difference between Buyer vs Browsing Keywords.
• Using Traffic Travis to find keyword ideas.
• The difference between ‘broad’, ‘exact’, and ‘phrase’ match keywords.
• Localizing keywords to a particular language or location.

In the next newsletter we’ll take a look at optimizing your website content for high search engine rankings. In the meantime, have a go with the Traffic Travis keyword research tool and find some great keyword ideas for your website!

Wishing you every success, ’till next time,
Traffic Travis

Source : Traffic Travis http://www.traffictravis.com/newsletters/0125